Product Marketing Manager recruitment
PRODUCT MARKETING MANAGER
This position would suit someone coming from a product marketing background (with sound knowledge about investment products) who wants a more varied role, or perhaps someone with a quasi institutional marketing background again wanting wider experience.
Principal Responsibilities:
Assisting the Head of Product Marketing to develop and implement product marketing initiatives that will build awareness and drive sales in target IFA markets.
Responsibility for building and maintaining a full suite of product and investment-related sales support
Literature and collateral for IFAs – brochures, sales aids, newsletters, client documentation etc.
Define key sales messages for client presentations and pitches
Prepare competitor positioning documents for fund and SMA propositions
Assisting Portfolio Managers and key Sales personnel with written requests for Due Diligence questionnaires and RFP/RFIs and ensuring that all requests are fulfilled on time and to a high and consistent standard.
Responsibility for development of content and functionality for the IFA area of the corporate website and associated microsites
To manage and co-ordinate events including developing content, supporting materials and production of relevant MI
Where relevant, manage relationships with external agencies to ensure all product marketing and communications activity supports the brand.
Key Competencies:
The ideal candidate will have at least 5 years experience in financial services marketing, within an asset management group, and will have the following attributes –
Experience in a product marketing capacity gained within the asset management field
Strong investment knowledge across a broad range of investment strategies and products is preferred
Proven marketing communications experience and the ability to write across different media.
Strong organisational skills and the ability to prioritise effectively
A strong proactive attitude and the confidence to take ownership of projects
Excellent interpersonal skills and the ability to interact comfortably with senior executives and portfolio managers
IMC or equivalent a strong advantage