Product Specialist
Market America, a product brokerage and Internet marketing company that specializes in One-to-One Marketing, is seeking an experienced Product Specialist - International.
Position Summary
Provides strategic and practical input for specific product offerings for product life-cycle in international countries. Analyzes sales reports, market performance, financial impacts, trends, and merchandising strategies. Manages new and existing products to meet corporate goals. Serves as champion for product line.
Essential Duties and Responsibilities:
•Analyzes sales data, market trends, and competitive landscape to identify product selection.
•Collaborates with Marketing to establish effective marketing strategies.
•Prepares product analysis and presents such analysis to substantiate product line strategy.
•Ensures the ongoing financial success of new and existing products across all sales channels.
•Approves final product information, materials, features, benefits, specifications, and pricing for catalogue to ensure accuracy.
•Collaborates on overall product image plan and layout for catalogue and web to maximize sales.
•Develops, conducts, or coordinates product trainings for internal and external customers to properly instruct on the features and benefits of product.
•Forecasts sales for new and existing products to determine strategy.
•Facilitates and approves designs of final product to ensure standards.
•Defines product selling model.
•Establishes pricing and margins to maximize profits.
•Approves samples of products to ensure quality standards.
•Approves retail displays to effectively demonstrate features and benefits of products.
•Participates in vendor selection and performance evaluation to ensure product quality and aesthetics.
•Writes white papers and completes code sheets for new products and updates work flow forms to ensure correct pricing and product information.
•Complies with company policies and procedures.
•Performs other duties as needed.
Primary Contacts (outside dept.)
•Product Management, Executive Management, Purchasing, Accounting, IT, and Creative Services.
Supervisory Responsibilities
•None, but may direct or train others.
Education and Experience
•Bachelors degree in Business, Marketing, or related field.
•Two to three years of experience in product management, marketing, or merchandising.
•Or combination of equivalent experience, education, and training.
Skills
•Proficient use of MS Office Products.
•Above moderate levels of English reading comprehension, speaking, and writing; active listening; critical thinking, complex problem solving, analysis and evaluations, judgment and decision-making, and negotiation, and innovation.