Propositions Marketing Manager Job in West Des Moines 50266, Iowa Us
PURPOSE:
Serve as the subject matter expert on our customer’s attitudes and selling/buying preferences toward insurance.
Establish Aviva as the thought leader in the area of individual, family, and business insurance.
Create a superior competitive position for Aviva’s insurance offers by maintaining a differentiated value in the minds our customers and relative to their alternatives.
Upgrade current related propositions and develop new offers to keep products, services, and customer connections innovative and relevant.
Create execute Aviva’s insurance strategy, value proposition, launch activities.
Own the propositions dashboard initiating changes needed to reach balanced scorecard metrics, PL standards, and competitive superiority with targeted customers.
Coordinate and motivate activities with internal and external partners to bring offers to our targeted markets.
ACCOUNTABILITIES:
1. Proposition Development
2. Proposition Management
3. Target Segment Management
4. Marketing Strategy
5. Customer Competitive Intelligence
QUALIFICATIONS:·
Bachelor’s degree in business or marketing
Strong knowledge and interest in using life insurance to protect individuals, families, and businesses.
Professional skills to move to a Director level when needed.
EXPERIENCE:
1. Minimum of 7yrs working with life insurance protection or 10 yrs in financial services with a minimum of 5 years of related marketing experience in product management, or product development, or segment management (different from actuarial pricing).
2.At least 3 years of proven leadership experience and interacting with senior management