Public Relations Manager Job in Berkeley 94710, California US

 

 

 

I.         Position summary: 
 

Do you have a passion for media relations and consider yourself a true media enthusiast who loves telling an amazing story through writing, networking and social media? Are you a nuanced communicator who thrives in the fast pace of a start-up? Are you a creative-thinker, eager to think outside of the box to spread the Ekso Bionics story? Watch this video to see the story you could be telling and if you think you can, then we want to hear from you. http://youtu.be/D5bgZ1mO97M Please submit a 250 word pitch on why you think this is newsworthy along with your resume to hr@eksobionics.com .

 

We are seeking a Public Relations Manager to drive all press related activities integrating traditional media, digital and social media. As the PR Manager your role is to maximize media exposure for Ekso Bionics and foster relations with key influencers and customer segments within our markets. You will be responsible for building and executing measurable strategies that enhance Ekso Bionics awareness among all of our audiences.  You will be part of a small, lean and very fast moving marketing department. This position will be expected to manage the company’s national and regional public relations activities, agency teams, inbound media requests and proactive media outreach. This position is based out of our East Bay Headquarters and is a highly visible role with high impact on the company's results.

 

 

II.       Essential Job Functions/Responsibilities: 

 

·         Develop and execute a creative and strategic PROACTIVE PR strategy that generates awareness, preference and demand for Ekso Bionics’ products and positions us as a leader in bionic technology in national/regional/local trade/business/consumer press for Ekso Bionics.

·         Manages all incoming media inquiries.

·         Manage the development, implementation, and coordination of internal and external public relations strategies, with the goal of establishing and maintaining a favorable image of the company with various constituencies including but not limited to investors, potential customers, employees and the public.

·         Provides support in communicating corporate image through creation of all press materials including, but not limited to, speeches, internal communications, pitch letters, media alerts, briefings, messaging documents, and other related documents. 

·         Co-Manage company presence in social networking sites including Facebook, Linked-In, Twitter, and other similar community sites

·         Post relevant and compelling content on social media outlets and be highly responsive to discussions, comments, and feedback

·         Work to establish key metrics for success and report progress on a quarterly basis to key internal stakeholders.

·         Plan/organize PR event activities at trade shows, press tours and customer and company events as needed.

·         Coordinate with International Media team.

·         Consults with marketing, sales, company leadership and human resources in order to project the corporate message, culture and values through different media.

·         Manages external public relations agencies when appropriate.

·         Manage/curates content of press section on Ekso Bionics web site(s) and social media channels.

·         Misc. administrative task associated with archiving/distributing press coverage to internal staff.

 

III.     POSITION SKILLS / REQUIREMENTS:

 

·         Bachelor’s degree in journalism, public relations or communications is required.   Advanced degree a plus.

·         A minimum of five (5) years of experience in public relations “in house” within a technology, medical device or other health care related company. Must have strong B2B and B2C tech PR experience.

·         In-depth knowledge and understanding of social media platforms and blogging ecosystem, as well as their respective participants (Facebook, Linked-In, Twitter, etc.)

·         A demonstrated passion for media relations - a true media enthusiast who enjoys pitching and working closely with media and influencers

·         Ability to multi task, prioritize and thrive under tight deadlines with limited resources. 

·         Demonstrable experience of managing outreach across traditional and new media channels.

·         Energetic, proactive, well-organized professional who thrives in a team-oriented environment.  Strong ability to influence across organizations and work collaboratively to drive results.

·         Experience of managing long and short lead communications activity, overcoming obstacles to deliver results.

·         An independent, self-starter, able to initiate, manage and execute effective PR programs.

·         Excellent communication, writing, editing, and project management skills with strong attention to details.  Strong oral and presentation skills required.

·         Experience interacting with executive management and across varying levels within an organization.

·         Proficient in MS Word, PowerPoint, Excel, Adobe Acrobat.

·         Experience in a start-up environment a plus.

·         Must be able to physically lift up to 50 pounds.

·         Travel required.

 

COMPANY summary: 
 

Ekso Bionics, Inc. ( http://www.eksobionics.com ) -- formerly known as Berkeley Bionics and headquartered in Berkeley, California with offices in London, UK - is a designer and maker of wearable robots, or exoskeletons, that physically augment the strength, endurance and mobility of humans. Ekso is the company's first product, a ready-to-wear, battery-powered exoskeleton designed for patients with spinal cord injuries and pathologies that inhibit their ability to walk. It is strapped over the user's clothing. The patient doesn't bear the weight, however, as the device transfers its 45 lb. load directly to the ground. Each Ekso can be adjusted in a few minutes to fit most people weighing 220 pounds or less, and between 5'2" and 6'2", with at least partial upper body strength, and can be adjusted to fit one patient and then another in minutes. Ten (10) leading US rehabilitation institutions have partnered with Ekso Bionics to introduce this new technology that has also been launched in Europe. Ekso is designed to help people with lower extremity mobility weakness or paralysis to stand-up and walk. These include individuals who have spinal cord injuries, MS, Guillian Barré or other neurological disorders.