Public Sector Marketing Manager Job in Leeds LS15RD, Yorkshire UK
Our client are a leading Healthcare organisation who are currently looking to recruit a Marketing Manager to focus on their public sector marketing activity. Working as a key member of the Marketing team this role will plan integrated marketing communications strategies to Public Sector engagement.
Key responsibilities will include;
Implementing an integrated communications plan across on and offline channels
Work with propositions team to develop an improved customer journey in the Public Sector
Working with PR and Events teams to maximise Events activity
Work to achieve agreed retention targets
Set up processes to meet and influence key stakeholder groups from across the business
To implement activities to measure and evaluate all activities and optimise retention plans alongside communications plans
Turn target audience insights into communications strategies and insights
Manage the public sector communications budget
The successful candidate should be of graduate calibre with 5 years commercial marketing experience ideally with exposure to customer retention and loyalty preferably from a NHS background. You should have a strong understanding of the public sector health care market and of customer touch points across the whole marketing mix. You will have strong analytical and communications skills and be looking to grow and develop within a large and diverse business. The ideal candidate will be from an NHS background.