Regional Sales Manager Job in Fort Lauderdale 33308, Florida US
Regional Sales Manager
job description
POSITION SUMMARY:
This position is responsible for achieving revenue targets in assigned market segments by developing and implementing strategic sales and marketing efforts. Success is measured by: achieved revenue compared to plan, increased revenues from existing accounts, increased customer value and ROI.
ESSENTIAL JOB FUNCTIONS:
- Complete weekly sales calls (40 minimum).
- Guidelines: 10 outside, 20 prospecting, 3 sites/luncheons, 7 Maintenance
- Minimum of 10 new contacts per week (outside calls or phone prospecting- could include new contacts at existing accounts).
- Maintain a strong backyard sales presence in markets that you represent. Qualify demand generating accounts for your assigned territory.
- Complete and implement monthly/quarterly action plans that are SMART (Specific, Measurable, Accountable, Realistic, Timely)
- Use creativity with proposals, contracts and site inspections.
- Show a sense of urgency to steal business from competitors.
- Return phone calls and respond to leads within 24 hours.
- Fully qualify all accounts using the Qualification Snapshot form.
- Utilize “5 Step” selling process on all sales calls.
- Be aware of new businesses coming into the markets; monitor this through reading local newspapers, business journal, trade publications, internet resources, and driving your local markets.
- Proactively/aggressively solicit new business.
- Actively participate in generating ideas/revenue for “Segment” specific teams as assigned (Inn/Inn and Suites/Full Service).
- Have general knowledge of the 398 Corporate managed hotels and act as a liaison of the La Quinta CMH Sales Team.
- Build relationships with RVP’s, RRM’s, General Managers, Global Sales and staff at the properties within your territory.
- Be familiar with competitor hotels and selling strategies. Recognize what opportunities exist to steal business from competitors. Be aware of issues that make competitors’ accounts vulnerable (Rates, Service, Product)
- Partner with La Quinta team members – refer leads and use as an extension of your sales team to deliver proposals/contracts and make a personal call on your behalf when needed.
- Accurately communicate details on accounts to the operating departments as needed.
- Understand the hotel’s operations, including room types, meeting capacities, services, features and benefits for assigned hotels in your territory.
- Review monthly STAR reports and create action plans as assigned.
- Communicate with Revenue Management to ensure that pricing is appropriate and adjust selling strategies as needed.
- Participate, as requested, in the planning and implementation of corporate sales policies and programs, concentrated sales efforts, trade shows, corporate meetings, and any other event or activity deemed to be in line with the overall goals of La Quinta. Utilize corporate resources to achieve team objectives (e.g., marketing, operations, etc.).
- Allocate both dedicated and shared sales resources to achieve maximum revenue return on invested sales dollars by focusing efforts on those customers who are the most profitable and the best fit for La Quinta.
- Monitor achievement of objectives for the segment and take appropriate action to correct shortfalls versus the strategic plan.
- Utilize corporate resources (marketing, operations, etc.) to achieve team objectives.
- Perform other duties or tasks as assigned by Management.
- Adhere to the company core values: People, Passion, Integrity, Excellence and Unique.
- Enter all sales activities in SalesForce and submit weekly activity report to Director of Regional Sales by Friday at 5:00pm (100% compliance).
- Attend scheduled meetings and conference calls set by management staff.
- Monthly one on one’s with Director of Regional Sales.
- Attend Shark School and additional Sales Training as scheduled.
- Observe prime selling time (9am-12noon 1pm-4:30pm daily).
- Exceed assigned sales goals.
- Understand Sales Incentive Plan.
- Become proficient with all computer systems and all reporting functions.
EDUCATION/EXPERIENCE:
MINIMUM EDUCATION:
- High School Diploma or GED required.
- Bachelor’s Degree preferred.
MINIMUM EXPERIENCE:
- 3-5 years related experience required.
- 5-7 years related experience preferred.
- Experience in the hospitality/travel industry or within assigned market segment preferred.
MINIMUM SKILL REQUIREMENTS:
- Must have excellent oral and written communication skills.
- Must have good analytical skills and decision-making ability.
- Must have the ability to communicate issues and concerns at all levels of the organization.
- Must have planning and problem solving skills that include the ability to tie strategies and planning actions to results.
- Must be able to work independently and multi-task, prioritizing as appropriate.
- Must have strong interpersonal skills with the ability to direct and lead activities through internal and external resources.
- Requires working knowledge and experience using Microsoft Office products including Word, Excel, and Outlook.
- Must be able to simultaneously manage several objectives and reassign priorities.
- Must have ability to manage the customer decision and relationship process.
- Must be able to scan and assess competitive arena to refine/improve customer value proposition.
- The ability to successfully work in home based local is required.
See Job Description
work on the bright side®
Welcome to the Bright Side® at La Quinta Inns Suites®.
Who is La Quinta?
We help brighten the day of our busy, practical, hardworking travelers and help them take care of their business or leisure travel needs. We provide the best hotel rooms, warmest hotel atmosphere and most courteous service in our market segment at every hotel, every night.
- Fastest growing limited-service hotels in the North America
- Operate and provide franchise services with over 65,000 rooms in over 700 properties
- Locations in 46 states plus Canada and Mexico under the names La Quinta Inns and La Quinta Inns Suites
- Based out of Dallas, Texas, over 9,000 employees nationwide work on the Bright Side
Our Goal, it's easy
We want for every guest to wake up on the bright side while staying at our hotel. We offer clean and comfortable guest rooms with a dose of advertising humor to help our guest feel optimistic and happy no matter what the day holds. A great portion of this comes directly from our employees attitudes. And as if that wasn’t enough, we offer our guest free Bright Side™ breakfast, free hi-speed Internet while they stay with us and comfy beds. Many of our properties include pools and well equipped work-out facilities.
What sets us apart?
Every team member plays a vital role in the success of our family and growth. We are not a conglomerate of hotels brands that make decision on panel of “experts”. We make an effort to know all our employees and help them grow through our training program. While we may be one of the largest owner-operators of hotels in North America, we are a family first.
La Quinta is proud to be the only hotel company who has been accepted as a member of AARP’s National Employer Team and the first hotel company certified as an Age Friendly Employer by RetirementJobs.com.
Our Philosophy
At La Quinta, we have a culture by which we are never satisfied. It doesn’t matter how well we have done something in the past or how well we may do it today, our goal is to continually improve. Our operating philosophy is very simple:
- Take care of our employees
- Take care of our guests
- Keep the hotels spotlessly clean and well maintained
Everything we do at La Quinta truly revolves around our people, our product and our service.
Benefits
We work just as hard to create a work environment that’s equally inviting and with many benefits:
- Medical insurance
- Dental insurance
- Life insurance
- Vision coverage
- Disability
- Paid vacation
- Tuition reimbursement
- Discounted hotel stay at all of our locations
- Flex Spending account plans
- 401K