Relationship Marketing Campaign Manager recruitment
This will include the design, programming and execution of HTML email, working with an email service provider to deliver emails, management of direct marketing communications, campaign reporting and integration with web and CRM data.
• Partners across EVD Marketing, Sales, Product, Editorial, Design, Compliance, Production, IT and external agency partners to ensure timely and effective integration/alignment with projects. Work across the marketing department on cross team projects as required.
• Manages multiple projects and priorities with a sense of urgency.
Primary Responsibilities:
Project Management
• Manage email projects from idea inception through creation, development, compliance approval and deployment
• Manage weekly email calendar and schedules for relationship marketing projects to ensure timely coordination between marketing managers, editorial, compliance and production teams.
• Establish process for communication and management of projects between departments- e.g.
o Attends weekly status meetings with multiple departments to review requests, status updates and requirements.
Email Delivery
• Proficient using third party email delivery software such as Silverpop, Exact Target, Constant Contact.
• Manage QC process and continual improvement of all email communications are delivered
o E.g. appropriate language, call to actions and visual impact, incorporating email marketing industry best practices.
• Create, adapt, adjust and review email and letter templates via html code editing.
• Acquire and distribute weekly email and mail statistics on behalf of RM team to senior management.
• Serve as point person for conference call organization, product manager coordination, scheduling, flyer creation, html email development and deployment.
Job Requirements:
1. Bachelor’s degree
2. Minimum of 5-7 years of experience in email design and programming, delivery and management- agency or client side
3. 3-5 years experience using Dreamweaver
4. Proficient programming for HTML, proficient in Microsoft Office applications, especially Excel and Powerpoint
5. Must have strong knowledge of HTML and demonstrates an ability to hand-code utilizing traditional nested tables, as well as CSS styling without relying on the use of a visual editor (please have a portfolio or site examples available)
6. Troubleshoot HTML rendering issues and make suggestions for coding improvements to enhance the render-ability across e-mail clients (Outlook, Hotmail, Yahoo!, Blackberry, iPhone, iPad, etc.).
7. Proficient with Adobe Dreamweaver familiar with Adobe Photoshop functionality
8. Exposure to relational database structure (primary and unique keys, sister table joins) (relating to email programming for HTML)
9. Comfortable working with marketing campaign management software such as Unica Campaign, NeoLane, Eloqua or Marketo
10. Self-starter who can work efficiently in deadline-driven environments.
11. Outstanding project management and written and oral communications skills.
12. Demonstrated creative and analytic skills.
13. Demonstrated ability to manage changing requirements and short timelines a plus.
14. Ability to work independently and in a team environment.
15. Experience with mutual funds and/or other investment products highly desirable.
Please click APPLY ONLINE below