Retail Marketing Manager Job in Austin 78701, Texas US

About NetSpend
Austin-based NetSpend is a leading provider of general purpose reloadable prepaid debit cards and related financial services to underbanked consumers in the United States. We primarily focus on the estimated 60 million underbanked consumers in the U.S. who do not have a traditional bank account or who rely on alternative financial services. Our mission is to empower consumers with the convenience, security and freedom to be self-banked. More information about the company can be found at http://www.netspend.com or by following the company on Facebook or Twitter.

NetSpend offers a competitive compensation and benefits package including:

·         Cafeteria-style group medical, dental, and vision care plans for employees, with dependent coverage also available

·         100% employer paid $100,000 Life Insurance policy

·         100% employer paid short-term and long-term disability coverage

·         Up to a 4% company match on 401K contributions

·         IRS Flex Spending Accounts

·         Employer paid parking for all employees

·         Gold’s Gym corporate membership discount

·         Free NetSpend Premier® card

·         Free soft drinks and coffee in all break rooms

·         Three weeks of paid time off, plus paid holidays

 

Position Description:

The Retail Marketing Manager is responsible for the development, implementation and optimization of retail marketing strategies, tactics programs.  This role is responsible for point of sale marketing and messaging across a variety of forms.  This role will work closely with distribution partners and other functions across the company including Marketing, Online Mobile Banking, Direct, Product Management, Business Development / Sales, Customer Partner Services, Operations, Finance and Legal. 

 

Responsibilities:

·         Develop consolidated messaging at the point of sale across a variety of retail types including convenience store, pharmacy, grocery and dollar stores

·         Coordinate with sales to develop marketing plans for new business acquisition

·         Manage new cardholder onboarding integrated marcomm experience

·         Plan and execute programs focused on increasing card sales in retail partners

·         Support launching new product features to new and existing distributors

·         Manage measurement, reporting insights for Retail Marketing

·         Manage research efforts designed to inform ongoing Retail marketing strategy

·         Work with internal external creative services to develop maintain supporting marcomm materials

·         Partner with Visa MasterCard to optimize Retail marketing

·         Maximize core metrics including; Activation, Funding, Usage / Debit Volume, Months on Book, Feature Penetration, Retention  

 

Skills/Education/Experience:

·         5-7+ years in marketing roles managing consumer-focused products and services with an emphasis on in-store marketing and life cycle management

·         Experience in financial services and card marketing preferred although not required

·         Retail/ Lifecycle / Customer Relationship marketing / communications experience

·         Web / digital marketing experience 

·         Passion for managing customer relationships and creating a best-in-class product and customer experience

·         Strong analytic mindset focused on testing and measuring impact of initiatives and programs

·         Strengths spans strategic planning, testing and execution, and analytics

·         Ability to communicate and build credibility leading cross-functional initiatives

·         Excel in a fast pace, dynamic environment

·         Self starter, driven, willingness to take ownership and initiative

·         As provided in NetSpend's Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws  

 

Please click here to apply now