Retail Product Writer
BlackRock is one of the world's preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary and individual investors around the world. BlackRock offers a range of solutions -- from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world's capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs.
The EMEA Retail Business works in partnership with clients across Europe, Middle East and Africa (EMEA), including Retail and private banks, insurance companies, financial adviser networks and distribution platforms. The EMEA Retail Business is supported by distribution offices in 13 countries.
The product range includes open-ended funds, closed-ended funds and alternative investments. The flagship Luxembourg-domiciled BlackRock Global Funds (BGF) is distributed across 36 countries globally and includes a broad range of equity, fixed income, balanced and cash funds.
Background to the role:
The EMEA Retail Marketing team at BlackRock sets the marketing strategy and delivers client-centred marketing solutions for the EMEA Retail business. The team works closely with its partners in the sales, product and portfolio management groups as well as with other key marketing resources. The team assists in the development of the BlackRock brand messaging in the region as well delivering marketing campaigns and communications for BlackRock's UK and Luxembourg-domiciled product ranges. The overall goals are to support the sales team efforts and achieve brand and market leadership in key asset classes.
Within EMEA Retail, the Investment Communications team provides a knowledge hub of creativity and thought leadership, linking marketing efforts with content that the sales teams will find useful in conversations with clients. It is, above all else, a team driven by creating compelling content with an aim to bring the best of BlackRock's intellectual property to our clients and prospective clients.
This particular role is integral to BlackRock's EMEA Retail Marketing team. The successful candidate will be an experienced investment writer as well as a problem-solving creative thinker. There are two key elements to the role:
Content creation: Support the Sales, Marketing and PR teams by producing high quality written material, focusing mainly on the production of a substantial number of market and product commentaries as well as regulatory reports produced by the portfolio management teams. The role will also require an ability to produce thought leadership pieces if required.
Liaise closely with EMEA Retail Marketing, Retail Sales, Product and Portfolio Management Group as well as other key stakeholders throughout the firm to ensure messaging is consistent, compelling, accurate and compliant whilst delivering seamless brand and product messaging to clients.
Role description:
This role is based in London.
Key responsibilities:
Content creation
- Lead the EMEA Retail investment commentary reporting cycle each month. This is a key function and is, for many clients and prospective clients, a primary piece of communication with BlackRock. This revolves around primarily editing and at times writing fund and market commentary across asset classes on a monthly, quarterly, semi-annual and annual basis. It will also involve the end-to-end management of the reporting process, and co-ordination with outsourced vendors.
- Manage the newsletter scheduling/production for the EMEA Retail business on core focus funds
- Produce BlackRock's weekly market updates and any product related email campaign content.
- Other responsibilities may at times include writing product-focused content in support of the main thought leadership writers and conjunction with the product marketers.
Stakeholder management
- The role will involve working closely with the EMEA Retail Marketing and Retail Sales channels to provide support and content to assist in the priorities of sales and marketing.
- Work closely with other key stakeholders, including the PR, Portfolio Management, Compliance, Creative Services and other regional Investment Communications teams.
- Represent the Retail Investment Communications team in meetings with all other areas of BlackRock and act as a conduit of investment knowledge and ideas for Retail Marketing and Sales.
Skills Qualifications:
- Proven writing skills and an engaging written style. The chosen candidate will write cogently and clearly for a variety of different audiences and outlets.
- Strong ability to prioritise, make quick decisions and produce highly accurate work under time pressure.
- The chosen candidate will be a team player, able to develop strong working relationships with the investment and product professionals as well as collaborate with distribution teams across markets to produce compelling client content.
- A keen awareness of managing expectations and timelines across compliance, in-house design teams, sales and marketing teams will be essential for success.
- Good understanding of investment markets, the asset management industry and the products that EMEA Retail offers to its clients.
- Above all, it is essential to be able to be flexible to changing markets and priorities, tackling challenges with a good sense of humour and desire for harmony across channels and teams.
- IMC/CFA/economics qualifications helpful.
- An additional European language would also be helpful.
Development opportunity:
- This is an excellent opportunity to be a key part of a growing, dynamic business in the midst of a global brand campaign. This environment is well-suited to someone with a sense of adventure and entrepreneurial spirit.
- This is an opportunity to make a significant impact by contributing to the implementation of the EMEA Retail Marketing content strategy.
- Opportunity to work in a fast-paced and creative team environment with some of the highest quality intellectual property in the industry.
- Extensive global marketing network which will provide the opportunities for further career progression and involvement in EMEA/Global Marketing initiatives.
- Excellent exposure to the wider BlackRock business, including face-to-face interaction with the portfolio teams and senior management.
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