Sales Manager
Range
· Compile analysis of market, customer, competitor and financial performance to generate strategy.
· Work with category team to develop and deliver a comprehensive range strategy that meets our customer needs and identifies opportunities and risks.
In-Season Execution
· Manage pricing ensuring that we are the most competitive in the market
· Effective implentation of category initiatives.
· Manage positive and negative trading conditions, developing risk management strategies and identifying market trends.
· Identify and develop new and innovative business opportunities such as product/services, new technologies, route to market opportunities.
· Prepare for weekly trading meeting by reviewing and understanding performance and presenting options to resolve issues.
Event and Promotional Planning
· Define a Promotional Calendar for the year to achieve sales, market share and margin targets.
· Manage price change, promotional message and item content briefings for all chains across the category.
· Ensure that the category is well represented in chain advertising
· Sign off in store POS, visual merchandising, communications and advertising.
· Sign off promotional activity with Brand Marketing to ensure alignment with Chain positioning.
Exit Planning
· Effectively managing products at the end of product lifecycle to ensure minimal stock levels.
Margin delivery and Supplier Management
· Deliver both scanned and commercial budgeted margin value.
· Review margin performance and recommend appropriate actions.
· Manage relationships and formalise plans with key suppliers to encourage investment in our business ahead of the competition.