SEA_Senior Manager, Vertical Marketing (Financial Services)
This includes but is not limited to execution of key vertical market driving of product solutions marketing strategies.
Successful execution of this responsibility will directly impact EBD's ability to establish itself as a recognized player in the B2B IT marketplace and achieve desired revenue results.
Common Essential Duties Resp.
* Strategic Financial Services vertical marketing expert with strong program and business development abilities; along with the ability to write value propositions and creative project briefs for MarCom for the development of sales materials and other communications
* Responsible for driving our brand recognition in the Financial Service marketplace for IT B2B solutions. Serve as a key member of the market development team that sets the company's direction in business opportunity, product solutions and channel strategies
* Subject matter expert, providing clear industry insights, while sustaining a thought leadership position on IT business solutions, within the financial services market
* Spearhead vertical market development initiatives that are consistent with the company's overall strategy
* Develop new partnerships and engage with key 'eco system' partners to support solution development within the financial services vertical market
* Secure strategic placements and drive associated revenue with key end users
* Initiate and drive cross divisional business, subsidiary and third party synergy to ensure products and solutions exist to meet vertical requirements
* Establish and maintain strong work relations with the financial services field sales organization to enable attainment of Company's vertical goals and support channel marketing with vertically focused program strategies
* Assess the B2B IT competitive landscape as well as prioritize revenue opportunities
Background/Experience
* Bachelor's degree required, MBA a plus
* Minimum of 8 years combined marketing, vertical strategic planning, brand strategy, and business development experience
* Strong experience in B2B marketing in financial services to technology and communication buyers
* Excellent written, presentation and communication skills
* Proven ability to influence cross-functional teams without formal authority
* Self-starter with the ability to move and adapt quickly
* Ability to travel 50%+ of the time
JOB REQUIREMENTS:
To Apply for this position, please visit http://sea.contacthr.com/29156385
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