Search Specialist Job in Winston Salem 27101, North Carolina Us
We are seeking a Search Specialist to join our North Carolina team.
The Search Specialist will service both a growing client roster of blue chip accounts, as well as, help organize and integrate emerging search practices and theories into the agency offerings and culture set.
Specifically, we are looking for an experienced, highly skilled, SEM pro to manage full campaign cycles and ensure client requirements while observing best practices for PPC.
Responsibilities Include:
- Building SEM campaigns through effective keyword research, compelling copy and appropriate traffic channels.
- Overseeing ongoing campaigns and investment optimizations.
- Working with SEM vendors to facilitate management of accounts.
- Developing unique and creative promotional ideas for clients leveraging contextual, video, reputational, social, etc.
- Conducting campaign analysis and ROI to ensure success, including dashboard presentation, ad hoc reports, etc.
- Helping guide the media team (and agency) in understanding the evolving search practice and technologies.
- Perform quality assurance and communicating changes, issues, or problems to meet customer requirements.
- Manage quantitative, qualitative and underlying data to correct and improve campaign performace.
Four-year degree required.
Experience with Dart Search a plus.
Knowledge of Efficient Frontier is a plus.
Mullen is an eoe encouraging diversity in the workplace.