Segment Marketing Manager – Leading Insurance Organisation – Singapore recruitment
Segment Marketing Manager – Leading Insurance Organisation – Singapore
My client is a leading insurance organisation who is urgently looking for an experienced segment marketing manager to join their growing team. You will be joining an experienced team working on global projects. You’ll be mainly responsible for creating and executing segment marketing plans and sales campaigns to grow volume, revenue, and profit within targeted segments.
Responsibilities:
• Develop an in-depth understanding of customer needs within the segments.
• Identify market and competitive trends that are impacting these segments and those that are seen as opportunities for new business.
• Develop marketing programs for the segments and works with advertising agency to execute marketing plans.
• Develop value proposition, product positioning and marketing programs customized for these segments.
• Develop go-to-market activities for new product introductions.
• Continue to develop and grow our base of existing customers in these segments by further penetrating existing customers with new products or reposition existing products and capabilities.
• Develop initiatives to build affinity with segments.
• Work with data analytics team to gather information related to targeted markets and identify growth opportunities
This is a great opportunity to join a global insurance organisation at a time where you can really impact your career by progressing up the ladder.
If this job is right for you please send over your CV to christopher.wright@eamesconsulting.com