Segment Marketing Manager Job in Ottawa K2K 3G1, Ontario Canada

Our team needs your creativity, passion and strong interpersonal skills to help position our leading talent management products in a number of critical market segments, and generate solid leads and opportunities.

You have strong business acumen and can learn quickly about your markets and customers. Employers and co-workers describe you as a "doer" who has excellent writing skills and solid experience creating compelling online B2B marketing strategies and programs.

This is a senior role, with “sleeves-up, get it done” responsibilities. You’ll work with a team of brilliant marketers to execute your innovative marketing and communication plans, leveraging the latest in digital marketing methods, demand generation strategies, and lead nurturing tools.

Our company is growing quickly; this is an opportune time to come on board and champion our expansion into critical markets. Make a brilliant career move today and join one of Canada’s Best Small Medium Employers!

Essential Duties and Responsibilities:

As a senior member of our Product Marketing team, you'll be an industry and product subject matter expert, so you can effectively:

 

·         Create and execute innovative strategies and plans for dominating target markets and driving business success

·         Create positioning and messaging hierarchies

·         Develop concepts for marketing campaigns and generate powerful content for web landing pages, white papers, webinars, online demos, email campaigns, newsletters, banner and pay per click ads, data sheets, product/service briefs, and other sales tools and collateral

·         Oversee demand generation activities and the creation of sales channel campaigns, tools and collateral

·         Identify and build relationships with thought leaders

·         Oversee content produced by others to ensure consistent use of positioning, brand, tone, and voice for the markets they serve

·         Track competitor and market shifts

·         Report on success metrics

 

Qualifications:

·         University degree in Business, Marketing, or a related field

·         7 or more years of business experience, preferably in a B2B, enterprise software environment

·         Proven track record of developing and implementing marketing campaigns and measuring their success

·         Knowledge and experience of online product marketing practices, and interest in social media and marketing automation

·         Exceptional communicator with superior writing, editing and presentation skills

·         Demonstrated creativity with the ability to innovate and originate ideas

·         Experience as a project manager and a strong team collaborator

·         Ability to multi-task, prioritize, and adhere to deadlines while maintaining attention to detail and quality

·         Excellent interpersonal skills

·         Flexible work style with the ability to respond to a fast moving, highly evolving environment

·         Strong computer and application skills, experience with a CRM system, and exposure to marketing automation tools are all assets

Our Brilliant Success:

A recognized market leader in one of the fastest growing B2B, Software as a Service (SaaS) segments, Halogen Software is a dominant player in the talent management software market. With nearly 2000 customers worldwide, our market share continues to grow. We’ve repeatedly been honored with the highest customer satisfaction ratings in the industry, and consistently been positioned as a leader by Gartner, Forrester, Bersin and others. Founded in 2001, Halogen has a track record of consecutive quarters of continued growth – most recently 40% year over year. We’re passionate about supporting the success of our customers: human resources leaders and their companies who use our software to help align their talent programs with their business strategy and drive better business results.

Halogen offers equal employment opportunities to all qualified applicants and employees without regard to race, creed, color, age, ancestry, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic. We thank all applicants for their interest; however only those selected for an interview will be contacted.

To apply and learn more about why Halogen Software is a Great Place to Work, visit our CAREER website.