SEM Senior Account Manager Job in Boulder 80302, Colorado US
Trada, Inc
About the Job
Trada, Inc. is a wildly successful startup in Boulder Colorado looking for a few awesome people. Trada operates a marketplace where Advertisers bring their paid search advertising campaigns and where a “crowd” of SEM experts (Optimizers) work on those campaigns, competing to deliver the best results for the Advertiser on a pay-per-performance basis.
Trada’s Account Managers are responsible for preparing, supporting and building a relationship with advertisers in the Trada marketplace, and for making data-driven, proactive recommendations to advertisers to act on opportunities that maximize campaign performance. Trada Account Managers work with our crowd of Optimizers on campaigns to ensure performance against advertiser goals.
Responsibilities:
· Report to and support Account Management Director in effectively managing ongoing relationships with Trada’s advertisers
· Personally manage the campaigns of 35 to 75 paid search advertisers in the Trada Marketplace
· Onboarding: Ensure smooth transition from the Trada sales process to a successful campaign launch into the Trada Marketplace by developing and writing campaign briefs for Optimizers as well as training the Advertiser in their campaign management responsibilities
· Campaign Performance: Monitor campaigns using reporting tools to form proactive recommendations that help meet Advertiser goals and build trust between Trada and its Advertisers. Work with Optimizers working on your Advertiser’s campaigns to ensure timely execution of strategies.
· Support: Provide world-class reactive service by phone and email in response to Advertiser needs, questions or concerns
· Upselling: Identify, present and effectively sell opportunities for Advertisers to maximize their budget and ad spend with Trada
· Being accountable for your roster of Advertisers while displaying an enthusiasm for enhancing personal involvement and contributions to accounts, team and company
Required Skills and Experience:
· Minimum 4 years work experience in account management including at least 2 years of experience working in a business focused on selling delivering online marketing solutions
· Must be AdWords Certified (Or able to demonstrate equivalent SEM expertise in AdWords and adCenter)
· Seasoned client leadership and counseling skills
· Willingness and ability to give a compelling sales pitch
· Impeccable written and verbal communications skills
· Superior organizational skills, project management skills, and attention to detail
· An affinity for and demonstrable ability in analysis and data research
· Early adoption and everyday use of web-based applications – LinkedIn, Twitter, Salesforce, etc.
· Microsoft Excel: Designing reports, data display (charts), formulas
· Google Analytics experience a plus
· Experience in Landing Page Testing and Optimization is a plus!