Senior Account Manager Job in Ipswich, Anglia Uk

This is a fantastic role for someone who enjoys building relationships with clients and has proven skills in digital media planning and buying. As a senior account manager, you will be responsible for helping clients to develop their online strategy and spend, by providing experienced support and great results. You will have a good knowledge of where digital channels fit in the marketing mix and be able to explain how these can perform to meet different business objectives.

You will also be responsible for cross-selling our capabilities in search engine marketing and display, and other digital areas within the Digital Marketing Group including creative, branding, mobile, website design build, etc. to clients at all levels of experience. You will have the skills necessary for successful digital campaign development and management, taking into account the broader marketing factors such as competitor activity, offline advertising and seasonality. Equally important, you will need to build strong relationships with your clients founded on confidence, trust and respect.

Detailed responsibilities will include:

To be responsible for the running and development of a number of online accounts including:
•Working with the CSD to maximise the cost effective spend, results and agency income from your accounts
•Taking and developing client briefs
•Preparing and presenting digital media strategies and plans
•Working with the campaign managers on search strategy
•Providing results reporting, analysis and insight
•Media planning and buying
•Liaising with publishers
•Budgetary and credit control

Skills and qualifications required will include:
•Client account management experience preferably gained in an agency environment
•A practical experience and knowledge of planning and buying digital media campaigns including display
•A proven understanding of direct marketing techniques and approaches
•A good understanding of the "paid for search" market place and how to plan, implement and optimise PPC campaigns
•A good understanding of SEO would be beneficial but not essential
•A good knowledge of how third party adserving works would be useful, but training can be given
•Good verbal and written presentation skills

For further information please contact Matt Hanley on 01625 415 351 or mhanley@genesisassociates.co.uk