Senior Analyst, Analytics Implementation Job in Falmouth, Maine Us
Senior Analyst, Analytics Implementation
The Online Channel is one of TD's key distribution channels. The Online Channel has a global mandate and an enterprise-wide strategy for the online channels across TD Bank Group TDBG . The aim of the channel is to deliver an exceptional, seamless and effortless experience for customers and clients who manage their finances online.
The Sr. Analyst, Analytics Implementation reports to the Manager, Analytics Tagging and Implementation and will work closely with Online Analytics Reporting and Optimization Analytics Segmentation teams to create Analytics Reporting Requirements and technical specifications for projects.
The role provides support and consultation to multiple groups across the organization in the accurate implementation of Omniture SiteCatalyst and TestTarget tracking codes in support of an established solution design.
Key Accountabilities:
* Lend expert knowledge of web analytics reporting, collaborate with Design, Content, and Development groups to successfully implement measurement strategy
* Mentor, train or inform Web Analysts on new analytics reporting capabilities
* Collaborate with stakeholders to leverage opportunities or changes in existing technology for quick wins
* Responsible for the implementation and continued rollout of Adobe/Omniture analytics products including but not limited to Adobe SiteCatalyst, Discover, Test Target, and Genesis integrations across all properties
* Support the development of implementation documentation, use case development, and training documents
* Ensure the timely delivery and accuracy of documentation, technical coding requirements HTML, JavaScript, ActionScript, etc. to development teams.
* Provide consultative service, training and validation support to quality assurance/testing teams
* Foster strong relationships with key stakeholders and work collaboratively to identify opportunities to leverage existing technology or methodology for quick wins
* Support the gathering of business requirements and provide technical documentation to both technical and non-technical stakeholders
Qualifications
* Web Strategy Experience 5 years.
* Data Strategy Experience 3-5 years Systems: TSO, EDW/BDW, SAS, SQL .
* Web Analytics Experience 5 years Systems: Omniture SiteCatalyst, Discover, TestTarget, Genesis, and Spotlight .
* Web Development Experience 5 years HTML, JavaScript, Java, ActionScript .
* Undergraduate degree is required business or quantitative field, post-graduate degree is an asset.
* Proficiency with enterprise-level web analytics tools and methodologies is an asset.
* Advanced skills with all Microsoft Office Software for the creation of management reports, presentations, and analysis.
* Experience with SQL, SAS and BI applications such as Crystal Reports, Business objects or Cognos is an asset
* Strong online / web / digital experience and deep knowledge of online user behaviour.
* Excellent analytical, logical, and organizational skills.
* A strong focus on attention to detail to produce high quality, accurate and timely deliverables to meet deadlines.
* Ability to work independently as well as part of a team.
* A drive to understand relationships between data and activity, draw conclusions and use critical thinking.
* Ability to prioritize competing requests and multiple tasks in a deadline driven environment.
* Excellent verbal and written business communications skills experience delivering written and verbal presentations of analyses and recommendations to senior management.
TD Bank is an Equal Opportunity Employer. Drug Test and Background Screening is Required.