Senior Brand Manager Job in Milan 20100, Lombardia Italy
Our client, International player in the FMCG Sector (Beverage), is searching for a:
SENIOR BRAND MANAGER
The candidate, within the marketing team, will have the following responsibilities: recommend, execute and evaluate the strategy the marketing plans of the Brand for Italy based, execute and evaluate specific projects on the brand in order to increase the brand health, the market shares and the profitability; develop execute the brand plan: ATL, media plans, co-marketing PR; develop execute the innovation strategy, track it recommend corrective actions; track, analyse brand performance and brand activities, recommend and execute corrective actions; collaborate strongly with trade-marketing and sales to define execute the POC-activities (promotion, category management, etc.); daily brand management; present sell the MKG plan internally; track competition in terms of innovation, communication, events and media activities; responsible of the dedicated brand budget, including tracking and monitoring.
Skills Required: experience of at least 5 years within a FMCG company (preferably Wines Spirits); fluent English; university graduate in economics or marketing or communication; strong analytical, conceptual and strategic thinking; result-oriented; strong inter-personal relationship and communication skills; high capacity to learn; high capacity of work and stress-management; capacity to work in an international environment.
Location: Milan