Senior Copywriter Job in Richmond, Virginia US
Are you a copywriter who has significant, hands-on experience writing marketing and advertising copy and leading a team? If you’re ready to put those skills to work in a fun, challenging and highly collaborative environment, we’d love to have you on our team!
We’re seeking a writer who can successfully handle both conceptual and nuts-and-bolts work, writing for diverse channels including scripting, direct mail, and digital. You must be able craft effective and persuasive marketing copy with a minimum of direction, and be experienced in supervising and directing the work of other copywriters.
Requirements:
• Create marketing efforts for web (including Search Engine and Affiliate marketing), direct mail and other applicable channels (including agent scripting) that persuasively communicates marketing objectives to the end consumer.
• Brainstorm with a team to generate ideas and creative concepts.
• Coach and guide junior-level copywriters in the development of compelling, effective marketing copy.
• Collaborate with Business Analysts, internal Account Executives, Copywriters and Graphic Designers to help formulate marketing strategy. Partner with the Brand Associate in interfacing directly with the Marketing and Analysis team.
• Be self-organized and able to manage multiple deadlines on numerous, concurrent projects.
• Have strong presentation skills, able to communicate both tactically and strategically with the ability to clearly articulate creative rationale and communicate it to others for buy-in.
• Positive outlook and attitude - someone who naturally builds good rapport with team members.
• Strong integrated thinking skills.
• Able to consistently deliver quality work on time.
Experience:
• 4-year degree specializing in advertising, journalism or similar discipline.
• Minimum of 8 years copywriting experience.
•3+ years experience supervising and directing the work of other copywriters
Portfolio:
Direct Mail, Scripting and Web with direct response experience a must. Demonstrates industry and conceptual diversity.
Technical Knowledge:
• Experience with the Mac Platform
• Proficiency with Microsoft Office Suite
• Working knowledge of Adobe Creative Suite