Senior Digital Marketing Manager Job in Purchase 10577, New York US
The Sr. Digital Manager will focus on Foodservice marketing initiatives including new platforms, web and mobile solutions, advising on best practices and consulting on customer programs.
Major Responsibilities:
1. Drive the Digital Marketing Agenda for the Foodservice organization by setting a vision, harnessing the appropriate resources and then bringing those strategies to life
2. Serve as a strategic council to both internal Foodservice teams and to key customers on digital with a focus on those strategies and tactics that drive the business forward
3. Partner with key customers on specific digital initiatives and serve as a digital thought leader to them and their digital marketing teams
4. Manage digital agency relationships and serve as an internal trusted advisor and a liaison between the digital agencies and the specific customer marketing teams
5. Drive the development of digital assets including digital offers deals platforms that can serve as value added assets for the Foodservice customers
6. Develop, manage and execute against a digital "menu of services" for targeted Foodservice customers. Measure the effectiveness of digital in the Foodservice business
Qualifications
- The candidate should be immersed in digital culture, familiar emerging technologies and comfortable with measurement frameworks
- Must have specific experience with mobile solutions and ideally be familiar with the Foodservice space and/or on-line retail.
- Candidate should possess very strong communication skills and be confident in leading cross-functional teams
- The ideal candidate should be able to work in a fast paced, cross-functional environment that is constantly evolving
- Bachelors degree and 3-5 years digital experience required; advanced degree preferred
Equal Opportunity Employment M/F/D/V