Senior Field Marketing Manager (Contract) Job in Brampton L6t4p6, Ontario Canada
Title: Senior Field Marketing Manager (Contract)
We are currently recruiting for a Senior Field Marketing Manager for a 14 month contract.
Job Summary
The Senior Field Marketing Manager will drive lead generation efforts, localize, and implement specific revenue generating marketing initiatives for the North East US, Pacific Northwest US and Canada (NCAN) sales area. The manager will be the advocate for awareness of marketing needs, drive visibility, adoption of integrated messaging, promote new product launches, activate and execute corporate programs to local market needs.
This position is responsible for understanding the market sales and customer challenges faced within the area. Then activating and executing marketing initiatives, programs and communicating sales tools to address these factors in an effort to attain the desired business objectives. The Manager will monitor, analyze and report measurement against the key performance indicators for Field Marketing programs. Moreover, the Manager will represent the voice of the assigned area in the development of marketing plans to ensure local leverage of all available resources.
Essential Functions:
- Work with the Director of Field Marketing, Sales area leadership, local area management and others as determined to activate, develop and execute annual strategic and tactical lead generation plans creating leverage and efficiency across assigned geographic area, driving greater marketing ROI and managing within the constraints of a budget.
- Drive active awareness of the Iron Mountain brand, messaging, positioning and marketing programs including events demand generation activities, pipeline acceleration activities for use by the field, and align these activities with local follow-up.
- Engage in an active feedback loop with the Director of Field Marketing, other Field Marketing Managers and the North American Marketing Team to represent the interests and needs of the assigned geographic area as the North America Marketing Team develops new programs.
- Lead, through supervision of one direct report, all marketing canadianization, localization and translation efforts for the Canadian market, manage and execute all active Canadian marketing activities such as PPC program, website content management, collateral management and other Canadian marketing activities. Maximize local marketing opportunities through the use of Best Practices for sponsorships, key regional events, and promotional marketing efforts.
- Advocate use of marketing tools and resources that enable field organizations to achieve their success. Through active communication channels, support new product launches and customer communication initiatives in the field.
Job Requirements:
KNOWLEDGE, SKILLS, AND ABILITIES
- Bachelor's degree in Business/Marketing or related field – is required.
- 10+ years of business-to-business services – technology solutions marketing experience with demonstrated achievement in leading field area marketing programs within a large corporate environment that has a direct sales force.
- Strong command and ability to integrate a broad set of marketing disciplines including but not limited to: brand, market assessment, database marketing, relationship marketing, web marketing, e-mail lead and demand generation marketing, public relations, collateral and sales tools.
- Previous sales experience in Canadian and US market and the ability to influence regional sales teams and its leadership. Managing lead and pipeline programs and providing best practices while coaching within a matrixed organization – is highly desirable.
- Must have working knowledge of Microsoft Office Suite, including: Excel, Word, PowerPoint, Microsoft Outlook (or Lotus Notes), Adobe Acrobat and, ideally web publishing software. Previous experience in running marketing campaigns using Salesforce and Eloqua tools is desirable.
- Creative thinking, critical analysis and problem-solving skills, along with flexibility/adaptability are essential. Knowledge of design process desirable.
- Fluid communication and presentation skills with the ability to present and defend plans for strategic analysis, recommendations, and conclusions.
- Highly seasoned project management skills with the ability to lead internal teams and and/or manage relationships with a strategy or marketing consulting vendors. Affinity for producing consistently high-quality work and yield with a customer focus – is essential.
- Bilingual in English and French Canadian – is an asset.
- Travel Requirements – up to 30% total travel in the US and Canada.
Problem Solving:
The role is expected to bring innovative solutions to the broad range of complex problems facing the organization. Ability to frame issues in clear logical constructs, utilize segment knowledge and conceptual thinking is critical.
Interpersonal Skills:
- Strong interpersonal skills to develop relationships quickly. Need to be able to leverage these relationships to sell strategy ideas and complete projects quickly.
- Internal relationships will span the organization in both seniority (C-Level to staff) and business function. There will be a particularly close relationship between other Field Marketing Managers, Marketing Demand Generation, Marketing Services, Marketing Operations, Area VP of Sales, Regional Sales Manager, Managers of Account Services and Area SVP of Operations.
Nature of Impact: This role impacts revenue across the geo-based area through coordinated planning and execution of demand generation programs.
Other Attributes
- High Degree of Business Acumen.
- Ability to adapt to change, shifting priorities – and prioritize.
- Strong sense of urgency and desire to be part of building something new.
- Determined, self awareness, independent self-starter – and ability to coach others.
- Excellent communication skills, with demonstrated results in a matrixed organization.
At this time we are considering only local candidates who are able to work without employer sponsorship. No agencies or phone calls, please. Only those candidates whose experience best meets our requirements will be contacted.
Iron Mountain is an Equal Opportunity Employer.
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