Senior Investment Writer recruitment
Position Description
As part of the writing team, this individual will be responsible for investment writing, marketing writing and brand management.
Responsible for:
Ø The creation of effective communications material for new business prospects and clients in the institutional and distribution markets
Contribute to:
Ø The overall messaging proposition
Ø The review and sign off of new material
Ø Fostering a collaborative, deadline-oriented environment with the rest of the writing and marketing team
The Role
The individual in this role will join the writing team, which is part of European Marketing and Communications. The team is responsible for the value proposition, core messaging and materials to support of the prospecting and client servicing activities of the relationship managers and sales managers for institutional and distribution markets.
Ø Messaging plan
• Help create the messaging plan at both an organisational and portfolio-specific level, and then work on the implementation across different vehicles including Quarterly Investment Reviews (QIRs), emails, web etc.
Ø Investment commentary
• Develop content that explains what is going on in the portfolios, while being part of their long-term messaging plan. This will contain some review or results but more emphasis on positioning and what is going to drive results going forward
Ø Topical pieces
• As part of the marketing plan, develop topical thought pieces relating to the relevant asset classes, high priority mandates and broad industry topics as part of a thought leadership programme
Ø Sales and marketing copy writing and content
• Develop sales and marketing content across various formats, including emails, printed sales pieces, web, mailings
• Develop presentation materials for use in face-to-face meetings, events, webinars, etc
Ø Editorial work
• Be a point of escalation for ensuring that content/new ideas are consistent with the marketing plan
• Review content to ensure it is consistent with the brand and messaging, e.g. within QIRs, RFPs, web, emails etc.
Ø General communication
• Contribute to RFP language, in particular the standard language, web, regulatory communications, notification of organisational changes to external parties etc.
Hiring Criteria
Ø Creativity in addressing the needs of internal and external clients, with the ability to demonstrate this creativity within brand guidelines
Ø Strong writing skills with a demonstrated ability to capture complex ideas and express them in clear, concise writing
Ø Experience of financial writing with an institutional investment manager or consultant is preferred
Ø Sound knowledge of equity and fixed-income markets
Ø Skilled at interpersonal communications and building strong working relationships
Ø Ability to contribute to a wide range of projects.
Ø Ability to meet tight deadlines and prioritise effectively.
Ø Ability to work well in an international, collaborative team environment.
Ø Solid organisational skills.