Senior Marketing Executive – Online Publishing, International Brand – London Job in London EC4V 5EX, London UK
Senior Marketing Executive - Online Publishing, International Brand - London
Superb opportunity to join this leading FTSE 250 International Financial Publishing Media brand based in central London as a Senior Marketing Executive, helping to develop and deliver exciting online offline marketing strategies to grow revenues across the portfolio of titles.
Key skills:
- 2 + years marketing experience and ideally at least 1 year's experience as a Marketing Manager and preferably within B2B subscription marketing
- Print online direct marketing experience essential.
- Data segmentation - identifying the appropriate audience to target, ensure the right message is sent to the right audience.
- Supplier liaison - briefing designers, print mailing houses.
- Setting, monitoring and achieving annual marketing plans and spend
Main responsibilities:
the ideal candidate will have at least 2-3 years' direct subscription marketing experience, preferably in a business-to-business environment on- and offline. Ideally the candidate will also have managerial experience. You will be responsible for developing and implementing the on and offline marketing strategy in order to maximise revenues, as well as managing the marketing budget to ensure optimal ROI is achieved.
You will be an energetic marketer looking for an opportunity to become part of a hard-working, results-driven team. Your strengths will include digital marketing, excellent written English, sound analytical and communication skills, and an organised approach.
In return, you will be given the opportunity to work in a growing business where reward is linked to results. You will be encouraged to take the initiative, to develop and communicate new ideas and to play a vital role in driving the business forward.
This is a fantastic opportunity to help the company re-position it's traditional print publications to online subscriptions, offering a range of format options for online delivery, including: data, mobile apps, online content, alerts, surveys and webinars.
This is an exciting and varied role with superb career prospects, so apply now!
Key words: Online Marketing Executive, Online Publishing, subscriptions, International Publishing, Offline, SEO, Organic Search, PPC, pay-per-click, web analytics, mobile marketing, mobile apps, social media marketing, email marketing, affiliate, display, advertising, online search, traditional, subscription marketing, content management, keywords, banner advertising, events, promotions, ROI, awards, surveys, permanent, London, UK