Senior Marketing Manager – Personal Loans & Foreign Exchange
Senior Marketing Manager
Foreign Exchange and Personal Loans
9 Month Secondment
Sydney
• CAN YOU develop and implement world-class insight driven marketing campaigns?
• CAN YOU leverage your digital marketing knowledge to deliver superior campaign results?
• CAN YOU lead a team to deliver efficient outcome focussed marketing programs?
In this key role as Senior Marketing Manager, Foreign Exchange and Personal Loans you are responsible for driving the strategic marketing approach for Foreign Exchange and Personal Loans activities, including management of campaigns from initiation to execution, reporting of activity, and ensuring business and marketing objectives are met.
What will success look like?
• Design, develop and execute world class marketing campaigns for the accountable segments working with our agency partners, internal stakeholders and execution channels
• Leveraging analytics and research-based insights to deliver targeted and tailored propositions which result in high conversion rates
• Leading a motivated and accountable team
• Understanding of key business objectives and targets (the PL) and process to drive continuous improvement and productivity gains.
• Determining and driving the overall strategic direction of marketing Personal Loans (including Overdrafts) and Foreign Exchange activity, to drive profitability and lifetime customer value
• Devising annual marketing strategy for Foreign Exchange and Personal Loans, including budget management
• Implementing marketing strategy by understanding and analysing external and internal factors affecting the business and customer insights
What will help you succeed?
• Marketing qualification
• Minimum 5 years in a financial services marketing or product experience
• Integrated marketing experience (ATL, BTL online) with a focus on digital
• Understanding of marketing and agency engagement models
• Knowledge and skills for optimising relevant marketing channels
• Ability to manage issues and multiple stakeholders
• Knowledge and skills in data analysis and customer research
To be considered for this opportunity, please apply online today!
Advertised:
29 Jul 2013 Aus. Eastern Standard Time
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