Senior Marketing Manager recruitment

Role

To support the Head of Marketing, Europe with the implementation of the UK/European marketing strategy and to manage local marketing managers.

Responsibilities

• Acts as the deputy to the Head of Marketing, Europe.

• Works closely with the sales teams and business heads to understand requirements and ensures that the marketing plan reflects these.

• Manages the implementation of UK/European marketing plan across all channels, including managing resource in the European marketing team to ensure that plans are delivered.

• Manages resource planning across the European marketing team and works with other marketing teams, including International Marketing Services to plan resources as required.

• Is the marketing lead on new product development initiatives, developing the marketing communications plans to support launches and works closely with the US Product Marketing Manager to maximise efficiency across regions.

• Develops propositions for brand and product campaigns.

• Works with the Market Research Manager to understand and analyse market and competitor trends and incorporates these into marketing planning.

• Analyses the impact of all marketing activity and works with the Head of Marketing, Europe to revise marketing plans based on insights and learning.

• Manages the input into the dashboard.

• Develops monthly budget reports and manages the budget strategically to reflect business needs. Works closely with the US based brand team to manage the Vanguard brand in a UK/European context.

• Manages agency relationships.

• Participates in cross-region projects as required.

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Person specification

• Seven to ten years in a similar role.

• Marketing degree + CIM (or equivalent) and MA/MBA preferable.

• Fluent in French – business level

• Asset management experience with excellent product and industry knowledge.

• Has worked in a global organisation.

• Team and agency management experience.

• Has run brand and product campaigns

• Experience of presenting at a senior level.

• Creative and analytical

Team player