Senior Marketing Manager recruitment
Senior Marketing Manager
This client is a global provider of banking, financial, advisory, investment and funds management services, acting on behalf of institutional, corporate and retail clients and counterparties around the world. This particular division is responsible for developing and managing innovative and specialist investment products for distribution to a broad range of retail and institutional investors. They provide the group with product development capabilities for retail and wholesale investors globally.
There is currently an opportunity for an experienced Marketing Manager to join the Equities Marketing Team in Sydney. In this role you will responsible for driving strategy and execution of campaigns across the equities business unit. The equities marketing team has a particular focus on online broking, investment gearing solutions and managed accounts. The role will target direct end investors and the financial planning channel. This is a senior level role has been designed to place a strategic focus on marketing and customer experience through the equities business.
Tasks and Responsibilities
* Development of Marketing Strategies across the Equities Marketing Team that aligns to the overall business strategy of the Equities Business
* Development and execution of the Equities Marketing strategy that aligns where appropriate to the wealth or retail banking strategies (brand dependant)
* Drive the revenue of the products within the Equities business through marketing related activities
* Management, Development and Coaching of the Equities marketing team (5 direct reports)
* Marketing lead across research studies undertaken by the business in relation to Equities
* Be the key driver of the equities marketing strategy
* Drive customer acquisition - direct and advised, the depth of equities customer relationships (products per customer), drive customer experience and customer retention in the equities business
The successful candidate will have experience in a similar level marketing role, managing a team and developing strategy. You will require knowledge of retail investment products and an understanding or experience with equities is essential. This role will suite someone that is flexible in their approach and capable of working with multiple stakeholders at all levels. If you are looking for a senior role with strategic input and a focus on customer experience please apply below;
