Senior Marketing/Data Analyst Job in City Of London, London UK
Overall Purpose of the role:
- As part of the CRM and Client Insight team the role holder's main focus are
- Reporting and analysis of marketing campaigns globally, across all channels, and marketing products. This includes the presentation of marketing results to different stakeholders across the business
- Improvement in segmentation and marketing targeting
Key Responsibilities/Tasks:
- As part of the CRM and Client Insight team you will have four main areas of responsibility;
- Development and production of marketing reports and analysis across;
- Acquisition, retention, cross sale activity
- Cross-channel marketing campaign effectiveness
- Marketing products
- E-marketing
- Marketing targeting and model development to support the on-going improvement of campaign targeting
- Development and implementation of marketing models to target acquisition, cross-sell/up-sell and retention
- Product analysis
- The evaluation of marketing products
- Provide ad-hoc client analysis and insight reports
Practical Experience:
- Educated to degree level with a strong analytical and/or statistical component
- Have at least 7 years working experience of which at least 4+ in a marketing data analyst function
- Extensive experience of manipulating large transactional data sets to support data driven marketing, using SQL
- Have exceptional analytical skills, including demonstrable statistical marketing model development, both descriptive and predictive and testing expertise, using ideally SAS, otherwise SPSS or equivalent
- Demonstrable experience in providing marketing campaign reporting and analysis, across direct mail, e-mail and other channels, including email effectiveness
- Demonstrable experience of establishing a test and learn methodology to marketing activity
- Acting as a point of reference to others in relation to marketing targeting and campaign effectiveness testing and improvement
- Preferred experience/understanding of Campaign Management tools, preferably Siebel, otherwise Unica, Chordiant, Alterian etc, and e-mail tools.
July 28, 2009
• Tags: Data Analyst Job in City Of London, London Uk, Senior Marketing • Posted in: General