Senior Media Communications recruitment
Leading City based asset manager is seeking an experienced individual to work in Media Relations to execute the media relations strategy as determined for the Europe, Middle East and Africa (EMEA) region.
The role will include the pro-active handling of the Media Relations strategy in the EMEA region. Maintaining clear, strong and appropriate communication with journalists having established a thorough understanding of its products and capabilities. The successful person will also manage day to day requests with the network of PR agencies across EMEA. In addition, the candidate will be able to pro-actively drive articles to position the retail and institutional businesses, products and capabilities via the appropriate spokespeople ensuring the firm's share of voice is strategically positioned within the media.
Key responsibilities:
Work closely with the media relations team in London and New York to plan and conduct media relations activities that build greater knowledge and recognition of the firm's brand and the retail and institutional business.
Target a defined core list of journalists and publications creating and maintaining a process for regular outreach to the media to ensure businesses are perceived by journalists as thought leaders on a broad range of topics and themes.
Coordinate the distribution and translation of a full range of written materials including press releases, by-lined articles and reports relating to the business, tailoring as appropriate according to individual country nuances relating to brand, product and market awareness levels.
Proactively and reactively arrange and facilitate media interviews with trained spokespeople across the firm ensuring the topic is defined and the spokesperson is briefed in advance with the relevant key messages.
Maintain strong working relationships with news media (print/broadcast/web) including business/financial media, trade and national across EMEA.
Support the day to day direction of activity and output of selected PR agencies in the UK and across selected markets in continental Europe.
Develop strong internal relationships with key stakeholders within retail and institutional businesses (sales, account management, portfolio management, product development, capital markets, legal and compliance)
Coordinate the planning and implementation of media events, roundtables, press conferences and educational seminars.
Manage the handling of all media enquiries in a timely and efficient manner, as directed.
Report on efficiency and effectiveness of the communications strategy.
Monitor industry news flow to provide market sensing on issues pertinent to the business, e.g. regulatory/political.
The ideal candidate will have solid experience of between 7 -10 years or equivalent in corporate or agency financial Corporate Communications. They will be enthusiastic, self-motivated and capable of engaging in high level dialogue with senior executives. Ability to build strong relationships with the business, with journalists and within the global communications team. Knowledge of UK and Continental European financial media is essential. The successful applicant will have a strong and demonstrable background in financial PR working across multiple markets and/or channels. Experience in brand and reputation management coupled with Project management skills, including an ability to move projects forward in a complex global business environment. For the purposes of attending events, a level of client interaction outside normal office hours is required.