Senior Media Planner Job in Tarrytown 10591, New York US
PRIMARY FUNCTION / POSITION SUMMARY:
A Senior Planner assists in the development and execution of media plans under the direction of a Media Supervisor, Associate Media Director or Regional Communications Director.
MAJOR RESPONSIBILITIES / PRINCIPLE ACCOUNTABILITIES:
· Involvement with marketing objectives, which pertain to the Client’s advertising goals and objectives.
· Initiate creative, innovative uses of media relevant to Client’s business.
· Supervise, motivate and train lower level staff for their supporting assistance in carrying out related duties.
· Supervises and manages day to day plan changes.
· Regular contact with clients and account management including presenting to both.
· Meet with sales representative.
· Evaluate media opportunities and provide POV.
· Interpret and evaluate availability of marketing and research data to develop media objectives and strategies.
· Works with planning and account team to develop objectives and strategies, plans and presentations.
· Maintain media plan, which includes budgeting, scheduling and establishing benchmarks for control.
· Investigate and utilize information from syndicated research sources.
· Investigate and utilize information from Client’s issues.
· Maintain and support all company standards as specified within the Quality Management System.
· Perform other duties and projects as assigned.
KNOWLEDGE AND SKILLS:
· Effective written and oral presentation skills of media documents for internal, partner and client use.
· Attention to detail.
MINIMUM QUALIFICATIONS:
· Bachelor’s degree or equivalent experience preferred.
· Three to five years planning and media experience.
· Automotive experience preferred.
· Media Tools, Excel, Word, Powerpoint preferred.
· Have physical and mental requirements to meet the above listed job responsibilities.