Senior PPC Manager
The Role:
To take full responsibility for the internal control of paid search marketing campaigns on different markets. This is a new role within the organization. Initially you will manage the PPC agencies and over time bring some of these services in house. The ideal candidate must have experience of planning and implementing high effective ad-word campaigns with large spends and the ability to operate at both strategic and tactical level.
This would be an ideal opportunity for someone to move from agency side to client side
KEY RESPONSIBILITIES:
- Manage the direct relationship with PPC agencies in line with the company strategy.
- Managing paid search campaigns across multiple engines to ensure the company's specific goals are met.
- Recommending and implementing strategies across territories.
- Managing and maintaining relationships with territory managers.
- Gathering actionable data from various sources consistent and continual optimization of the campaigns.
- Generation and dissemination of management reporting to ensure that the wider team is aware of campaign performance trends.
- Close liaison with Natural Search Specialists to ensure that where appropriate we are maximizing our total opportunity for Search.
- Manage the direct relationship with search engine providers to stay constantly up-to-date in upcoming changes and trends.
- Taking a lead in our on-going process of establishing and subsequently implementing across the business what we consider to be best practice across a wide number of areas of paid search marketing.
- Implement landing pages and design required for optimization. Deal directly with creative department for execution.
EXPERIENCE:
- At least 3 years PPC experience managing large budgets across different languages.
- Strong analytics skill set.
- Proven experience in an online marketing background.
- Innovates to improve current working practices / products / technologies to provide business opportunities and results.
- Experience with mobile marketing channels is an advantage.
- Excellent communication skills.
- Adapts and copes successfully with changing circumstances.
- Excellent understanding of PPC systems, metrics, adwords, Google analytics.
EDUCTION
- Must have a relevant University Degree or similar
- Right to work in the EU.
SR Group is acting as an Employment Agency in relation to this vacancy.
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