Senior Product Manager, Display Advertising Job in Seattle, Washington US
Senior Product Manager, Display Advertising
IMDb sits at the intersection of the high-tech, entertainment and media industries experience inside one of the world?s most innovative and consumer-centric companies. We are one of the most popular entertainment destinations, with over 57 million unique US visitors each month and a leading position in the mobile and tablet space. We are seeking a talented and highly motivated Senior Product Manager to drive the growth and monetization of our display advertising program. Key responsibilities: - Define product strategy by evaluating the business and competitive landscape, understanding customer needs and value drivers, and crafting high impact growth strategies for our business. - Lead and drive product development efforts, including requirements definition, research, metrics analysis, technical specifications, development, testing, and launch efforts. - Influence the core consumer product development roadmap by clearly identifying and articulating well defined monetization opportunities. - Drive revenue by working with advertising sales executives and operations teams - Establish product and revenue goals - Build strong relationships across the organization with product managers, editorial, designers, developers, and sales To succeed in this role, you must be able to demonstrate the following: - Advertising Strategy: You are passionate about advertising and understand the fine balance between a great customer experience and a great advertiser experience. You understand the advertising industry, the needs of advertising clients, and the goals of the IMDb advertising business, and will synthesize into a coherent and innovative product strategy. You are a champion for and the voice of our advertising customers to IMDb and Amazon senior management. - Product Management Excellence: You can quickly step in to own and drive multiple concurrent products throughout the end-to-end product development lifecycle. You can think creatively as well as analytically and are able to think about how to drive the best end-result for the business, our advertising customers, and IMDb?s users. You have experience with creating business plans, product requirements and functional specs. You can manage resources and feature prioritization across multiple products and feel comfortable working with technical teams to make decisions about complex problems. You understand how to work across groups with different goals and partner with them to ensure that the product being developed meets both the needs of advertising clients and IMDb customers. - Sales Enablement Marketing: A significant part of the overall Site revenue is driven through online display advertising via a direct sales force, Adzinia. A large part of the role will be managing the relationship between IMDb consumer business, Adzinia Sales and agencies/advertisers. You know how to work with advertising sales teams to prioritize product requests, determine which requests to develop, and then package new products in compelling ways to optimize sales. You can balance the needs of key advertising stakeholders like Product Management, Marketing, Ad Operations, Account Management, Yield Management, Remnant, and Engineering and ensure decisions being made are the best for the collective whole. - Passion: You are passionate about movies, TV, and celebrity. You can tell a great marketing story about advertising on IMDb, and your passion shines through in meeting with clients.