Senior Product/Market Manager (Perioperative Solutions) Job in San Diego 92130, California US
Senior Product/Market Manager (Perioperative Solutions)
Job Title: Senior Product Marketing Manager, Perioperative Solutions
Job Family Group (Function): Marketing
Job Family: Marketing and Product Mgmt
Every day at CareFusion, we work to improve patient care. By combining clinically proven products and services with actionable intelligence, we're helping to solve some of healthcare's most difficult challenges. Join us.
CareFusion Business Description
Our Pyxis® Perioperative Solutions have effectively changed the way medical supplies are managed and dispensed within hospital operating rooms, catheterization labs, intensive care units, emergency rooms, and nursing floors. Our technologies can help improve clinician satisfaction, reduce costs, save time, facilitate regulatory compliance, and increase the quality of patient care.
Job Family Summary
Marketing and Product Management is responsible for defining the marketing mix including products, pricing, positioning, and distribution to drive the overall success of the business.
Position Summary
As a Senior Product Marketing Manager for Perioperative Solutions, you will have complete responsibility for developing, recommending, and executing marketing strategies for a group of product lines. This includes initiating and managing marketing plans and activities to ensure strategic objectives and product revenue, market share, and gross profit targets are met. This individual will serve as the primary marketing lead for product launches and lifecycle maintenance. This includes promoting products with clear and concise messaging, developing sales forecasts and demand plans, defining pricing strategies, educating and training field sales, handling complaints, attending trade shows, and supporting the sales organization in meeting financial targets. There are no supervisory responsibilities associated with this position.
Key Responsibilities
- Develop and execute against marketing plans for assigned products.
- Develop research studies and customer case studies to enhance market awareness and serve as proof points in acquiring new business. Identify customers who are willing to give testimonials and be featured in case studies. Partner with clinical consulting team on the development of research studies.
- Develop messaging and positioning that will differentiate products in the market and identify how they address customer needs. Create internal and external positioning documents focused on each key customer or persona.
- Collaborate with product management team on product forecast and monitor market demand. Develop pricing programs appropriate for the stage of the product lifecycle.
- Initiate, develop and execute marketing communications plan to support solution group and individual products, including a plan for new product launches.
- Develop thought leadership program for solution group. Create and deliver thoughtful information (webinars, blogs, e-books, etc.) to influence customers, buyers, industry specialists, research analysts, key editors in the press and other third parties.
- Enable effective sales communication of the value proposition of the solution and products. Design and deliver training programs to help the sales channel focus on how to sell the solution and products, not how to use products. Develop the sales tools that support the selling process.
- Develop communication tools such as collateral, web, advertising, etc. to address all customer personas for the product and solution group.
- Develop product presentations and demo scripts that can be used by the sales team in a typical sales process.
- Provide on-going support for the sales channel. Deliver product information to qualified buyers in support of existing sales efforts. Look for opportunities to make support more repeatable.
- Provide product and market expertise for events such as conferences, tradeshows, webinars and seminars (including ability to travel to these events.)
- Provide market intelligence to sales and be the customer expert; be the expert on your competition and how to exploit their weaknesses.
- Partner with Request For Proposal (RFP) team to develop responses that differentiate products in the market and support messaging.
- Measure and tune product marketing programs to ensure alignment with corporate goals.
- Support downstream marketing projects as appropriate to support the dispensing business strategy
- Strong team leader able to communicate effectively and work extremely well with complex multidisciplinary teams
- Willing to travel up to 25%.
- 7+ years experience in downstream product marketing; medical device industry preferred
- Bachelor's Degree in Marketing, IT, or related field; MBA or advanced degree strongly preferred
- Prior product launch experience is required
- Prior healthcare IT or medical device sales experience is desirable
- Prior operating room or catheterization lab experience is desirable
- Proficient with Microsoft Office products including: Word, Excel, and PowerPoint
- Excellent communication, presentation and writing skills
- Demonstrated proficiency in: project management, planning, execution, time-management and follow-through skills
- Personal characteristics: dynamic, team player, detail-oriented, critical thinker, self-motivated, enthusiastic, resourceful - "will figure it out", customer-focused, interested in professional development/career progression, personable
Additional Information:
- Travel Percentage: 25%
