Senior Sales Director
Digital Analytix is a platform-based solution which leverages a results-focused web analytics engine as well as the advertising and audience measurement prowess of legacy comScore. Providing the ability to analyze a myriad of formerly disparate data sets in a single tool, across all platforms (including TV, online, mobile, tablet, gaming platforms, eReaders, and other digital-based communication deliveries) Digital Analytix is a single destination which will satisfy the needs of marketing, editorial, advertising, and executives as well as the hard-core analyst.
Title: Senior Sales Manager - Digital Analytix 1
Location: Reston, VA 20190
Reports to: Sr. Vice President of Media
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The Senior Sales Manager will:
• Drive sales across a wide list of key clients as well as generate new business from prospects
• Conduct storytelling product demonstrations that highlight the value the solution brings to the client
• Consistently deliver sales targets every quarter
• Guide the expansion of comScore’s analytics solution suite across all industry sectors, including publishers and advertisers
• Develop solid, strategic relationships with key decision makers at targeted accounts as well as internal account relationship stakeholders
• Develop a strong understanding of the client’s business and demonstrate how the comScore analytics suite can assist them to achieve their business objectives
QUALIFICATIONS:
• A highly motivated sales professional with a proven track record of success with enterprise software sales; client-side experience a plus
• 5 years minimum direct experience with enterprise software solution sales required, with sales of web analytics software and services strongly preferred
• Strong understanding of web analytics as well as primary and secondary research and how this information can be applied to help client’s to achieve their goals
• Familiarity with page tagging and census data collection methods
• Direct experience selling enterprise software services as a solution suite is a big plus, particularly as these solutions can be integrated with applications such as e-mail marketing, CRM, search keyword management, performance measurement, etc.
• Experience with hosted solutions in selling software as a services (SaaS), specific to the analytics space
• A relentless work ethic and a desire to learn a new skill set, develop additional expertise and create the future of digital business analytics
• A market research background is a big plus
• Established contacts and relationships within the industry a strong plus
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. comScore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing data, analytics and on-demand software solutions for the measurement of online ads and audiences, media planning, website analytics, advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e-commerce, and a broad variety of emerging forms of digital consumer behavior. comScore services, which now include the product suites of recent acquisitions AdXpose, Nedstat, Nexius XPlore, ARSGroup and Certifica, are used by more than 1,800 clients around the world, including global leaders such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon Services Group, ViaMichelin and Yahoo!.
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