Senior Strategic Analyst Job in Boston 02109, Massachusetts Us
We are seeking a Senior Strategic Analyst to join our Boston Strategic Analytics team.
Mullen's Strategic Analytics group applies analytic rigor, data-driven and fact-based reasoning to guide the development and execution of advertising and marketing strategies for clients. Specifically, we adopt statistical modeling methodologies, performance insight techniques, and optimization to maximize the ROI of marketing and advertising across offline and digital channels. We seek entrepreneurial individuals with a background in business and marketing performance analysis and a passion for translating data into actionable insight.
The Senior Strategic Analyst will be responsible for the development of data-driven marketing insight and optimization across multiple client engagements. This role will cover consumer insights, brand equity analytics, market/audience segmentation, media mix modeling and optimization, online display advertising, search marketing, social media, and site analytics.
Primary responsibilities for this position include but are not limited to:
* Glean actionable insights to support in-market campaign optimization
* Analyze scenarios to assess the before/after impacts of target market selection, media choice and allocation on client's business performance
* Statistical analyses of primary and syndicated market research, media spend and allocation, and business performance data
* Predictive modeling and econometric analysis to support proactive "what-if" analysis to support marketing and advertising decision-making
* Test, learn and deploy marketing stimuli - creative, messaging, and offers - and measure results in collaboration with brand planning, creative, media, and technology teams to build robust marketing and advertising strategies and in-market programs for clients
* Work efficiently with client data and analytics partners to define, configure, extract, aggregate, package, synthesize, and share data, results, and insight with Mullen team members
* Package and present analytical findings and communicate(both written and verbal) complex concepts to general marketing and business audiences
* Bachelor's degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline; Master's degree a plus.
* 4-6 years of work experience in a professional services environment: management consulting, market research, advertising, or interactive/technology consulting
* Experience with statistical software tools such as SAS, Stata, or SPSS
* Fluent in using Microsoft Excel for data manipulation, analysis, and charting. Experience automating routine Excel tasks using macros/VBA preferred. Must have media mix model (MMM) experience.
* Critical thinking- capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives
* Ability to work independently with minimal guidance- from generation of hypotheses, data collation and analyses, to "so what"
* Attention to detail and time management to deliver high quality work for multiple projects across several client engagements while meeting deadlines
* Balances desire for quantitative rigor with realities of inconsistent business data.
Mullen is an eoe encouraging diversity in the workplace.