Senior Web B2C Product Manager Job in Atlanta 30309, Georgia US
Purchasing Power is one of the top e-retailers for computers and electronics in the country. The company offers a premier employee purchase program that is offered as a voluntary benefit to large employers. Through the program, employees responsibly buy computers, electronics, home appliances and furniture through the convenience of payroll deduction. Based in Atlanta, we are a rapidly growing privately-held company with 150+ employees. In 2011 we achieved a 27% growth in revenue over 2010, which is on top of the 180% revenue growth from 2007 to 2010. In 2011, we ranked #7 on Georgia Trend’s “Fast 40” list of large-middle-market companies, placed on the Inc. 5000 list of fastest-growing companies for the fourth consecutive year, and earned an Atlanta Business Chronicle Pacesetter Award for the third consecutive year. With a focus on employee development, business growth and a drive to succeed, Purchasing Power is an exciting environment full of opportunity and challenges. We offer competitive benefits, convenient midtown Atlanta location and a business casual work environment.
*****APPLY ONLINE AT WWW.PURCHASINGPOWER.COM*****
Senior Web B2C Product Manager
Key Responsibilities:
- Manages the program positioning and product strategy of Purchasing Power web site
- Create and manage a best-in-class user experience for consumers who shop the Purchasing Power catalog online and via the phone.
- Provides the merchant point of view with respect to the online merchandising of the company’s websites
- Manage ongoing marketing/merchandising functionality of the website including product search, personalization, and recommend new features/functionality designed to increase conversion and revenue.
- Assist in continually optimizing the purchase and product interaction paths;
Complete detailed analyses of the business rules and processes that support the shopping experience, identify and prioritize strategic enhancements, and lead the process of implementing the necessary improvements using effective interaction with development, operations, marketing and other cross-functional teams. - Collaborate with content manager to ensure site content is optimized for the purpose of search engine exposure.
- Management and development of user experience design for both web and mobile sites.
- Utilize A/B and Multivariate testing to continually improve conversion rates
- Work with Analytics team to analyze web performance and identify improvement opportunities.
- Understand current trends, opportunities, assortment, competition and buyers vision by category of business and use this knowledge to properly assort, merchandise and market product online
- Works with the merchandising team to position and present products within the online store in ways that exceed expectations such as conversion, average order size, average order value, customer service demand and are additive to the overall brand positioning;
- Execute on-going competitive analysis as well as recommended strategies and tactics to improve experience value equation to the customer;
- Utilize industry best practices as it relates to online shopping experiences to recommend new features or enhancements and track the impact to web order conversion and revenue.
Desired Skills Experience
- Bachelor's degree in Business or related field (MBA preferred)
- 5+ years Business-to-Consumer online retail store-front management and online marketing/e-merchandising experience
Experience managing a revenue-generating online product or online store - Experience designing or implementing experiments that yield improvements in key metrics such as conversion rate and revenue.
- Experience with web analytics tools, preferably Adobe SiteCatalyst and Google Analytics.
- Experience/knowledge of SEO
- Knowledge of basic fundamentals of financial analysis and building pro formas
- Strong Project Management skills and ability to complete projects on time
- Strong problem-solving skills and ability to translate analytic data into strategy
- Superior communication skills, self-directed, organized, detail-oriented
- Ability to build and maintain effective working relationships with a cross-functional team
- Experience in client services and working with multiple, sometimes conflicting, stakeholders
- Ability to prioritize and manage time effectively, thrive in a dynamic, fast paced work environment manage multiple projects/work streams simultaneously