SEO and Online Marketing Senior Manager Job in Parsippany 07054, New Jersey Us
Track and analyze site traffic to understand usage patterns; assessing competitive sites and content, as well as emerging internet technologies to continually inform the internet strategy and foresee new trends.
Ensure accuracy of data reported on website
Manage the strategy, programs, tactics, processes and results for Paid Search, Natural Search Optimization, online advertising and other vehicles.
Create and maintain a schedule for all online campaigns
Provide guidance for local search and online media needs
Work with the content manger to develop rich content for campaign landing pages, tiles and banners.
Coordinate the deployment of banners, landing pages and page tags
Determine the mix across vehicles as well as drive and scale online media day-to-day operations to maximize results.
Coordinate the execution of all online campaigns
Drive deliverables using industry standard web analytic tools to develop reports to monitor and report campaign activity (qualified lead generation, Cost per lead, Return on investment, Brand awareness, path through site, etc).
Develop and manage SEM/SEO annual plan and budget.
Minimum Qualifications/Skills/Abilities:
A minimum of 3 5 years interactive marketing experience
Bachelors Degree in Marketing or Business
Ability to execute against plans and yield demonstrable results
Strong analytical and project management skills
Solid communications skills and ability to build working relations across all levels of an organization
Strong knowledge of Website production technologies, extensive contacts in the online space
Strong understanding of all facets of search marketing (paid placement and organic search engine optimization).
Past experience managing search and online media marketing budgets.
Proven knowledge of SEO best practices, and how search engines rank sites.
Experience reporting on SEO and measuring success.
Experience monitoring and reporting on paid search campaigns.
Experience with emerging and social media (blogs, social networks, mobile)
Experience with large dynamic Web sites
Experience with Web analytics and traffic reporting.
Must be able to communicate clearly and concisely, both orally and in writing
Ability to multi-task in a fast paced environment and act with a sense of urgency
Self motivated and able to contribute individually as well as part of a team
Ability to manage multiple projects and coordinate with various colleagues and vendors
Solid PC skills including knowledge of MS Office (Word, Excel, Powerpoint)
Working knowledge of using a web site analytic tools (Google Analytics preferred)