Social Media Marketing Manager-Fashion/Retail Job in San Jose, California US
our direct eCommerce marketplace client is looking for :
Social Media Marketing Manager for their Fashion Vertical.
Role:
Responsible for the day-to-day social media channel management, on-going marketing program support, continual measurement analysis of social media initiatives as well as social media trends and opportunities for Client's Fashion Business Unit.
Accountabilities:
Maintain all social network communications for Client's Fashion -- Facebook, Twitter, Client's Fashion Forums, etc.
Monitor and manage day-to-day communications, creative development and implementation
Triage any customer related issues to appropriate Customer Service Department
Responsible for end to end execution of key Social programs for Client's Fashion to achieve the business goals - concept development, agency/vendor selection and management, program development and logistics management to reporting
Collaborate with agency and Paid Search Team to manage the paid media spend optimization to maximize reach, engagement and fan acquisition
Share the responsibility in aligning programs and communications with the core Client's Social goals and visions
Communicate key themes and messaging that matches Client's Fashion retail and merchandising calendar with consistent tone and style of Client's Social Guidelines
Responsible for recommending requirements, related to Social features/products to Global Fashion Product team and Global Social Commerce team
Create and implement ad hoc and standard weekly/monthly reporting, in collaboration with Fashion Analytics, to measure results of social media initiatives, and campaigns/promotions
Listen to and monitor all social media outlets: Client's Fashion forums, external sites, blogs, etc. on daily basis and manage corporate profile / corporate image
Manage relationships and processes with internal and external business partners
Perform frequent competitive analysis – tracking major competitors’ social outreach programs (content, frequency, channels) and identifying the gold standard programs.
Follow Client's Fashion Style guide
