Social Media Marketing Manager Job in Calabasas 91302, California US
Want to work for a music company that rocks? One that bases its business on integrity, drive, innovation, excellence and respect?
Line 6, one of the leading music products companies in the industry, is on the lookout for dynamic, resourceful, results-driven people determined to define the next generation of music products.
Successfully harmonizing cutting-edge technology with musical instruments, recording gear, and an unmistakable sense of family-inside and outside of the company-Line 6's passions for music and community are evident in everything it produces. Relied on for intuitive design, musical inspiration and sensational tone, award-winning Line 6 products, including the world-famous POD, have inspired millions of musicians and appeared on countless platinum records.
Growing success has resulted in significant recognition of Line 6 by top-tier companies and media, including:
- Inc.'s "500 Fastest Growing Private Companies"
- Inc.'s "5000 Fastest Growing Companies in America"
- For the sixth year, Deloitte and Touche's "Fast 50"
- Ranked #5 in LA Business Journal's "Top 100 Fastest Growing Technology Companies"
- San Fernando Business Journal's "Fastest Growing Private Companies"
- San Fernando Business Journal's "Largest Technology Firms"
- Ranked #6 in Pacific Coast Business Times's "Top 25 Companies To Watch"
- Los Angeles Business Journal's "Best Places to Work"
In addition, its product lines are critically acclaimed, with Spider III amplifiers being awarded "Amp Line of the Year" in 2007 by Musical Merchandise Review.
Line 6 is an Equal Opportunity employer. In accordance with the Americans with Disabilities Act, please contact the Human Resources Department if at any time during the interview process you feel a reasonable accommodation is required to facilitate the interview or job functionality.
Essential Job Description:
This position is responsible for leading the company’s social media marketing activities. Specifically:
- Create social media strategy in collaboration with marketing leadership
- Leverage social media tools to achieve strategic goals for the company
- Be an advocate for SM in the company; partner and collaborate with Marketing, Sales, and other teams to ensure SM strategy and tactics are understood and effective
- Responsible for the daily maintenance of all external social media properties on behalf of Line 6, including but not limited to managing the creation and design, daily communication, analytics and metrics, course corrections based on metrics and other indicators, social applications, sweepstakes and all aspects of each social platform.
- Responsible for growing qualified social media following
- Maintain consistency with all brand and product positioning and messaging via Line 6 social media properties
- Integrate with customer service to ensure all customer service-related comments and questions are addressed within 72 hours
- Coordinates with Public Relations Manager to ensure tight integration of public relations and social media activity
- Tracks and reports on all key social media metrics, including, but not limited to Facebook likes, Facebook interactions, Twitter retweets and @ tweets, YouTube followers, YouTube views, social media brand mentions and sentiment, inbound social media traffic referrals, etc. with a focus on quantifying public relations ROI.
- Handles social media administrative duties as required, including managing contracts with third party providers, sending and coordinating return of gear for social media (e.g. YouTube) social media influencers
Experience/Qualifications:
- 3 years of social media and digital experience; music-related or music instrument-related company experience a plus
- Passion for social media
- Strong knowledge base and interest in emerging social media trends and platforms
- Proven track record creating and building vibrant social pages and fan bases (across Facebook, Twitter, Tumblr, YouTube, etc.)
- Bachelor’s degree from a four-year college
Skills Required:
- Experience with monitoring, breaking and curating information in real time through social media
- Experience in gathering and analyzing metrics, especially social analytics
- Understanding of Line 6 products, or products in the MI and pro audio space is a plus
- Ability to translate strategy to tactics and convert strategic direction to action plans
- Excellent verbal communication skills
- Ability to work inter-departmentally to gather information and gain consensus
- Ability to interact with people at different levels of the company
- Ability to work independently and manage priorities and time
- Excellent organizational and project management skills
- Ability to multi-task and meet deadlines
- Detail-oriented
- Mastery of office computer skills – email, word processing, spreadsheets, and project management software
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