Social Media Marketing Manager

This is a rare opportunity to develop your social media and marketing career in a truly international arena working with a world famous brand.  Plus, of course, experience living in one of Switzerland’s most beautiful cities, perfectly situated for sailing, mountaineering and all winter sports.

 

About the company:  Our client is a world leader in branded lifestyle apparel, including denim outdoor clothing. For over 100 years, our client has grown by offering consumers high quality, high-value branded apparel. They own numerous leading brands available in every high street.

In Europe, our client employs more than 7000 associates. The European headquarters are based in Lugano [ http://www.lugano-tourism.ch/en/32/tourist-information.aspx ].  They are home to a very young, dynamic workforce employing associates both in the front-end and back-end of the business.

 

About the role: Opportunity to be the live voice of the brand on all social channels by suggesting, developing, evaluating all online community activities for the purpose of increasing brand awareness and building brand equity that will result in relationships with aspirational consumers, enthusiasts and athletes. With a credible outdoor background the Community manager will create, develop and post information, encourage two-way communication through a variety of social platforms (Facebook, Twitter, Flicker, Instagram, Pinterest etc.), report on activity and develop with senior managers strategic actions based on trend observations and discussions within the community.

 

Requirements/Accountability:

 

Responsible for assisting in being the brand ‘voice’ on online communities to meet community growth and brand awareness objectives:

·         Help continue to grow community participation and support the development of the desired community culture

·         Monitor and Administer user permissions and welcome and engage members within the community

·         Solicit participation from company subject matter experts as required to address questions or issues raised in the community

·         Creatively develop new methods to promote interactive content/contests that encourage participation and the development of member-generated content to ensure that the community is achieving its objectives. Grow and stay engaged.

·         Enforce standards to ensure a respectful and helpful environment within the community

·         Establish appropriate metrics reporting on a regular basis, including recommendations with consultation from Strategy and Content Managers

·         Monitor use and ratio of keywords for the purposes of SEO (Search Engine Optimization)

·         Identify and document trends of member behaviour and participation within the community so they can be referenced/utilized in the content programming

·         Gather and assess next generation products and services as determined by consumer interests and/or needs

·         Administer permissions, content publishing and other "back-end tools" with the help of designated, internal IT resources

·         Develop vertical community relationships to distribute our content and to invite to our events along with contributing to content calendar, coordinate events with internal and external sources

·         Review posts/potential issues forwarded by third party moderators and respond to direct messages, forward to internal resources if necessary, make consistent decisions, and document resulting actions

·         Manage bugs and enhancements; identify and execute on improvements to customer experience/functionality on the Community

·         Focus on increasing the amount of member-generated content in the form of blogs, articles, video, and discussions

·         Work closely with Product Managers and Product Marketing Managers to stay informed about new product releases and new technology developments in order to effectively map out an activity plan which ensures that the community pages are constantly fresh, useful, and engaging for community members.

·         Develop member recognition and reward programs that will encourage participation and recognize valued contributors.

 

Candidate Requirements:

·         Experience: Degree in Economics and/or Marketing. Specific experience identifying and utilizing appropriate content streams: transcripts, articles, surveys, web seminars, podcasts, wikis, blogs, etc.

·         Language: Mother tongue or fluent in English

·         Technical skills: Proficient in preparing Power Point presentation

·         Previous experience with web communities monitor tools would be a plus.

·         Skills: Strong interpersonal and leadership skills with a desire to work cross functionally and in teams.

·         Other:

-          Familiarity with the features of leading web communities (the good precedents).

-          Overwhelming passion for today's social networking and collaboration technologies.

-          Able to develop a strategic marketing presentation

-          Overall passion for our sports; Climbing, Mountaineering, Alpine Skiing/Touring, Trail Running and proven outdoor active participation

 

If you would like to apply for this role please send your CV to andrew@incite-people.co.uk or call us on 0208 247 1855.


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