Sports Marketing
Job Title: Sports Marketing - VP, Social Strategy and Innovation
Location: Los Angeles, CA
JobID: 453167584
Job#453167584
Firm is a leading social media marketing agency with more than 13 years of consumer online marketing experience. We are one of the original Word of Mouth marketing agencies to harness the power of leading social media platforms such as Facebook, Twitter and YouTube for our Fortune 500 clients.
We devise effective social media marketing campaigns as well as manage our clients' branded social media properties with the goal of increasing customer loyalty, engagement, brand perception and market share. Fanscape works with clients across a variety of industries including entertainment, technology, gaming, consumer package goods, travel and automotive. Firm's online influencer marketing experts have in-depth understanding of niche audiences and consumer behaviors across the Web, providing highly measurable, earned media strategies for major corporations within our business units.
Firm is a fast growing, profitable company that is great place to build your career. We are a wholly owned subsidiary of The Firm, which is consistently rated one of the best marketing agencies to work for every year, as well as a part of The Group, one of the largest publicly traded advertising and marketing companies in the world.
The right candidate will have the knowledge and experience to help answer the following sample questions posed to us by our clients:
· Global Social Strategy - What should our global social media strategy be How does it change by country and region What can we learn from recent social media failures and successes of other brands What is the optimal social media investment relative to our marketing mix, goals and budget across owned, earned and paid media How should best leverage social media to support and enhance our offline and online marketing plans
· Social Media Innovation – How do we take advantage of the latest technology and social media trends and innovations to ensure our consumer campaigns are creative but also achieve our business goals Which technology innovations are a waste of time and money Which ones really work
· Social Media Marketing- How can we grow our social media consumer base quickly but also ensure our campaigns, social properties and promotions deliver a level of engagement superior to our competitors What systems need to be in place to monitor and measure our social media activity to ensure compliance and quality across brands, regions and departments Which social media best practices will help us achieve our business goals cost effectively while mitigating risk
The VP of Strategy and Innovation is a seasoned consumer marketer first, a proven social media strategist and a passionate, creative leader. This management level position will be responsible for managing our growing domestic and international social media consulting practice, leading the creative charge within the agency to ensure our campaigs are creative, effective and leverage developing trends in social media, digital promotions, mobile marketing and technology. This positon will interact directly with clients as a trusted social media advisor and support new business development in a team selling approach. The VP of Social Strategy and Innovation will manage a team of strategists, social media marketers and draw support in the areas of digital concept design, research and analytics.
Required:
·10+ yrs Work Experience - Approximately 10+ years of overall business experience with a majority of experience in consumer marketing with a heavy emphasis on digital and social media
·5+ Yrs Brand / Agency Experience - MarketingApproximately 5+ years of hands-on marketing experience, preferably at a Fortune 500 brand or marketing agency providing digital marketing, promotions, PR or social media
·Social Media Strategist Marketing Expert – proven ability to devise and implement smart and creative social media marekting campaigns, honed from years of hands-on experience.
·Social Media Innovation - Knowledge of existing and emerging social media platforms, trends, tactics and technologies and the ability to synethize and recommend which are appropriate for our clients. Experience with developing new services amid a rapidly evolving industry.
·Creative Leadership – proven ability to generate creative campaign ideas independently and foster a spirit of creativity and innovation as a creative leader; Abiltiy to craft and deliver a compelling story.
·Consumer Marketing - Experience or exposure to one or more consumer marekting disciplines including, but not limited to: media buying and planning, advertising, public relations (PR), direct marketing, email marketing, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), customer relationship management (CRM), shopper marketing, retail marketing or event / experiential marketing,
·New Business Development Support – support new business ideation, creative briefs, marketing tent tole ideas, customized marketing campaigns and in-person presentation support when needed
·Global Multi-CulturalCampaign Management – exposure to managing marketing campaigns with an ethnic, multi-cultural or global marketing scope of work is preferred
·Account Management– experience managing brand or agency campaigns from start to finish, with a high degree of client exposure and management.
·Writing and Speaking – excellent written and oral communication skills and presentation experience to director, VP and C-Level executives. Ability to organize marekting tactics into a compelling and unified marketing campaign theme or message.
·Department Management– Past experience building and managing a growing team management as head of a department.
·Industry Vertical Expertise – Deep work experience in two or more of the following industry verticals: entertainment, consumer packaged goods, travel, automotive, gaming or technology
·Planning Insights - Ability to interpret primary and secondary data and reports to optimize strategic recommendations to clients
·Travel - Ability to travel 20-30% of the time to meet with existing and prospective clients, attend industry trade shows etc.
·4-year college or master's degree, preferably in marketing or business
