Sr. Brand Manager Job recruitment
Sr. Brand Manager-714248
Description
Capital One, a Fortune Magazine -100 Best Companies to Work For,- is seeking a Senior Brand Manager for Digital Acquisition Channels Strategy.
This high-profile marketing role will lead Brand strategy for digital channels acquisition supporting the US credit card acquisitions line of business, overseeing multiple consumer-facing marketing channels, including Display, SEM, and Affiliates marketing.
Responsibilities:
- Manage portfolio of digital channels marketing communications and correlating rollout performance
- Leverage competitive intelligence and marketplace trends to provide leadership on how Capital One should innovate and evolve digital acquisition channel strategy
- Develop and drive marketing communication strategy and marketing plans across card acquisition segments and digital marketing channels
- Lead learning agenda and portfolio creative testing investment strategy
- Work with a team of analysts to review site metrics / analysis and customer feedback to identify opportunities and recommend strategies to maximize online effectiveness and customer satisfaction
- Lead cross-functional teams including partners from: Marketing Analysis (PL owners), Brand Segment teams, Operations/Production, Legal etc.
- Develop and coach a team of Brand Strategists
- Manage a team of 6, potentially including contractors
- Lead agency relationships and other vendors, as required, including oversight of $1-2MM+ marketing communication sourcing budget
- Influence internal decision makers with formal recommendations and informal networking
- Partner with our internal market research department and agency planning teams to identify consumer and market insights to inform in-market strategies
- Partner with business analysts to develop channel goals and bring new strategies to market, including positioning, claims, experience, branding and marketing strategy
- Identify and implement digital trends and innovations, competitive news and industry best practices that improve channel results and Brand impact
Qualifications
Basic Qualifications:
- Bachelors Degree
- 5+ years experience in multi-channel marketing delivery and communications, including direct response marketing
- 5+ years experience in search engine marketing, display and affiliate marketing
- 5+ years experience in managing creative teams and agencies
- 5+ years experience in leading cross-functional teams
- 5+ years experience in managing advertising agency relationships
- 5+ years experience in planning, execution, and analysis of marketing programs
Preferred Qualifications:
- Masters Degree in Marketing, Business, Economics or similar field
- Experience in the financial services area is preferred.
- Strong leadership skills, coupled with excellent interpersonal and relationship management skills
- Strong analytical and strategic thinking skills
- Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express ideas to a wide variety of people and groups at any level.
- Highly self-motivated, organized and professional, including the ability to work independently and partner effectively within and outside of the immediate team to achieve desired business results.
Capital one will provide some relocation assistance for this position for the right candidate.
Please note: Capital One will not provide employment sponsorship for a new applicant for this position at this time.
Job : Marketing and Communications
Primary Location : United States-Virginia-Richmond-Richmond-West Creek 5 (12075)
Schedule : Full-time
Travel : Yes, 10 % of the Time
Job Posting :
Unposting Date :