Sr. Brand Manager (USA) Job recruitment

Sr. Brand Manager (USA)-717354

Description
Capital One is hiring a Senior Brand Manager to develop and execute product, service and marketing strategies for the consumer segment of our retail bank. In this role, you will be focused on the strategy behind mass media campaigns, with a focus on media mix modeling and analysis. You will partner closely with line of business partners, external vendors and the media planning team to develop mass media plans and measure their effectiveness. You will also be managing the mass media budget and partnering with Market Research on the tracking of brand health metrics.

Responsibilities:

- Lead strategic thinking behind media mix analyses including data tracking, managing media test design, media effectiveness tracking and media planning.

- Serve as key liaison to media planning team for mass media plans including managing timelines, briefing team, and providing feedback on media plan recommendations.

- Manage budget including ongoing budget tracking, monthly actuals reconciliation, accruals and outlook.

- Generate ideas and contribute to pipeline of new media tactics based on consumer and marketplace insights.

- Manage internal business clients and stakeholders from multiple groups within the retail bank.

- Oversee and analyze competitive and industry tracking studies to understand and leverage effective media and creative practices.

Qualifications

Basic Qualifications:

5 years experience in managing creative teams, agencies, promotions, event management, corporate marketing

5 years experience in multi-channel marketing delivery and communication experience

3 years experience with mass media planning or mass media campaign management

Preferred Qualifications:

Masters Degree in Marketing, Business, Economics or similar field

Experience with Media Mix Modeling

Experience with managing a multi-million dollar marketing budget

At this time, Capital One will not sponsor a new applicant for employment authorization for this position. J2W:CB

No agencies please. Capital One is an equal opportunity employer committed to diversity in the workplace. We promote a drug-free work environment. We emphasize recruiting, hiring, and retaining the most qualified candidates and providing them with the opportunity to meet their potential. We provide an environment where differences lead to solutions.

Job : Marketing and Communications
Primary Location : United States-Virginia-McLean-Northern VA-McLean Campus (19050)
Schedule : Full-time
Travel : Yes, 10 % of the Time

Job Posting :
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