Sr. Director, Brand Presentation
The purpose of this position is to provide the strategic context (e.g. business requirements, consumer landscape, brand equity measures and marketing effectiveness hind sighting), that is the basis for developing annual marketing plans. Also responsible for ensuring process and operational excellence in order to optimize creativity and for leading annual financial planning of investment targets and overall global strategy in partnership with the CMO and SVP of Finance.
- Drive the efficient and effective strategic planning and implementation of the brand-led strategy and investment model
- Develop strategic processes to determine spend and measure and maximize return on investment (ROI) across all elements of the marketing and brand presentation (BP) mix
- Orchestrate and integrate the annual global marketing and brand presentation planning and operations process
- Interpret marketing briefs to maximize marketing spend and ROI as it relates to the global marketing functions (i.e.; TV, outdoor, print, media, engagement, PR, events)
- Manage the Marketing and Brand Presentation budget and calendar planning; identify needs and develop processes to maximize implementation of BP globally
- Define and prioritize the global test/learn/scale agenda and continuous learning process
- Ensure that local requirements are considered in addition to global requirements in order to achieve strategies and assets that balance global consistency with local relevance
- Establish clean and timely hand-offs by ensuring that roles and responsibilities (global/local) are clearly mapped
- Ensure effective integration and ways of working (WOW) across the global marketing and BP functions
- Own the integration of the Go To Market calendar in collaboration with all cross functional partners
- Create processes and lead programs that foster communication and build strength across the world to ensure global alignment with one consistent voice to the consumer that is flexible and takes advantage of local opportunities and challenges
Basic Qualifications
- Bachelor's degree (18+ years of combined college education and work experience may be substituted for a degree)
- Minimum of 15 years of progressive Strategic Planning and Operations experience in a marketing, apparel and/or consulting environment
Additional Qualifications
- Experience within a global, branded consumer environment preferred
- Experience with managing budgets for Operations or Planning functions
- High level marketing and business acumen
- Strong computer skills with proficiency in MS Office – especially Excel and Power Point
- Exceptional analytical and problem solving skills
- Proven track record for leading and developing a successful organization that delivers sustainable and profitable growth
- Effective presentation skills and a proven ability to influence a globally and functionally diverse leadership audience
- Ability to develop a point of view and create actionable insights and solutions that optimize performance
- Demonstrated leadership capabilities including managing, coaching and developing a team
- Strong understanding of the dynamic and evolving retail landscape, consumer trends, brand strategy, and marketplace insights and ability to integrate into strategy in order to deliver results
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June 9, 2008
• Tags: Brand Presentation, California Us, Planning & Operations Job in San Francisco 94102, Sr. Director • Posted in: General