Sr. Manager, Corporate Communications & Media Relations Job Job in Princeton, New Jersey US

Requisition ID 6370BR
Title Sr. Manager, Corporate Communications Media Relations
Job Category Communication Public Affairs
Job Description PURPOSE:
This position, under the general guidance and direction of the Director, Media Relations and Corporate Communications, supports and significantly contributes to Novo Nordisks (NNI) strategic media relations program, which is designed to enhance the visibility and positive reputation of NNI at national and local levels; to position the company favorably among key external audiences; and to ensure public understanding of the companys mission, business goals and philosophies.

This position is responsible, under general guidance, for identifying and addressing issues of significant concern and complexity to the company, creating strategically sound solutions that will minimize negative impact on the companys business and reputation. As a company spokesperson, the incumbent will be in the public eye and has the potential to influence perceptions. Hence, such activities have financial or legal ramifications.

As a communications consultant to various executives and senior business leaders within NNI the incumbent has the potential to shape business decisions and actions. This position also directs the efforts of public relations agencies for the purpose of ensuring successful program execution.

This position enhances visibility/reputation of NNI, its leadership, and its corporate assets, anticipates and manages issues that could affect market position or share price, minimizes negative media coverage, influences public opinion and healthcare policy/decisions, supports stock price, and establishes linkages between/among key NNI functions to fully leverage corporate opportunities

Through these efforts, this position contributes to the achievement of portfolio and corporate objectives, including attaining sales goals and improving NNIs overall reputation.

RELATIONSHIPS:
Key external relationships include top tier national and local journalists (print and broadcast; trade, business, policy and consumer media); media relations directors at local and regional community groups, and professional associations; and public relations agencies.

This position reports to the Director, Media Relations and Corporate Communications, and interacts with top management within NNI, as well as senior leaders in NNAS, including the Corporate Communications team, regarding media and corporate communications programs, goals and needs.

ESSENTIAL FUNCTIONS:

CORPORATE COMMUNICATIONS:
Conceives and develops strategies to integrate Corporate and NNI Communications tools (print and electronic) into a cohesive and consistent US program
Creates US issues, management plans and directs communications efforts during an issue
Directs the development of core corporate communications materials, including press materials, key message platforms, company presentations, standby and position statements, photo and video library, media lists, web site, etc.

MEASUREMENT:
Contributes to developing metrics that demonstrate the value of communications back to corporate/business objectives
Holds agencies accountable for delivering on measurement targets
Identifies and applies the best tools and technologies to measure and analyze results

MEDIA RELATIONS:
Conducts assessment of potential issues facing the company; creates plans to anticipate and mitigate issues; and counsels senior leaders on response strategies and public responses
Develops and drives proactive media relations programming to generate positive coverage for NNI in business, financial, policy and consumer press
In coordination with the Director, directs the development of media strategies and key message platforms, prepares/coaches senior management for media interviews and external speaking opportunities; and works with reporters to shape/influence story coverage
Manages media outreach to leverage local NNI community relations, social responsibility and diversity projects
Serves as a company spokesperson; establishes and maintains contact with key media targets at national and local levels. Anticipates and responds to media inquiries

PHYSICAL REQUIREMENTS:
Approximately 10-20% travel

DEVELOPMENT OF PEOPLE:
Not Applicable

KEY SUCCESS FACTORS: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
A bachelors in Journalism, Public Relations, English or a related Communications discipline required; Advanced Degree preferred
Requires ten years (10) of progressively responsible corporate communications and media relations experience
Ability to work under tight timelines, in what can be a stressful environment with limited planning or preparation
Able to work effectively in a cross-functional, collaborative environment with global as well as regional considerations and, sometimes, political implications
Experience in the pharmaceutical or related healthcare industry required, PR agency environment preferred
Knowledge of new and emerging public relations/communications tools required
Outstanding interpersonal skills with the ability to interact effectively with all levels of management as well as with people from a variety of cultural backgrounds
Proven strategic planning, media relations and issues/crisis management skills are essential for this position
Strong communicator with ability to negotiate, persuade and counsel effectively
Department HR - COMM PUBLIC AFFAIRS (1)
Position Location US - Princeton, NJ
City Princeton
State/Provinces US - NJ
Degree Required Bachelor's Degree Required
Percent Travel 10 - 20%