Sr. Market Research Analyst
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Sr. Market Research Analyst - Qualitative/Quantitative Research - Cleveland, OH
About Key:
Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $97 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. The company's businesses deliver their products and services through branches and offices; a network of 1,439 ATMs; telephone banking centers 1-800-KEY2YOU® (1-800-539-2968); and a website, Key.com®, that provides account access and financial products 24 hours a day.
About the Job
The Senior Market Research Consultant is responsible for delivering research insights in support of Key's Marketing and Segment Teams. The Senior Market Research Consultant will function as a consultant to the dedicated segment(s) and will collaborate with clients to understand the business needs, then develop and execute appropriate research solutions. The Senior Market Research Consultant will be highly skilled in both quantitative and qualitative primary research and possess the skills to turn data and analysis into actionable recommendations; working in a collaborative environment; and applying research methods and statistical techniques in developing research and marketing solutions.
Essential Job Functions
Project Management:
Independently lead qualitative and quantitative research projects from inception through presentation including projects in the areas of client/non-client behaviors, product concepts, brand research, satisfaction studies, and attitude and usage studies
· Design research plans
· Create research tools such as screener, discussion guide, and questionnaire. Program survey if we’re fielding it. Administer survey if needed.
· Work with DBM to obtain list if needed
· Request and review proposals to choose most appropriate research supplier for a project. Manage the entire vendor relationship from creation of tools to fielding to reporting. Drive the entire process.
· Analyze data using SPSS, write report, create insights and actions, and present findings
Analysis:
· Utilize SPSS and statistical knowledge to conduct quantitative analysis
· Develop themes from qualitative research
· Synthesize all information together to present a story rather than just data. Determine what is important and relevant to end-user.
· Pull together these insights and determine associated actions
Relationships:
· Work with internal partners to determine research needs and independently design appropriate research solutions to meet those needs.
· Understand the business including key players, goals and objectives and important current events impacting the business
· Provide training for the Research Project Managers on an as needed basis
Required Qualifications
· Bachelor Degree required; Master Degree in Market Research related field preferred
· 5+ years market research experience managing primary research projects from inception through presentation
· Advanced skills using Microsoft Office, SPSS or another statistical software package
· Solid analytical and problem solving abilities
· Proven ability to independently create concise, actionable research reports
· Ability to independently lead and manage market research projects from inception through presentation.
· Exceptional presentation skills
COMPETENCIES/SKILLS
· Excellent verbal, written and interpersonal communication skills, with the proven ability to deal with all levels of management
· Detail-oriented and highly self motivated
· Strong organizational skills
· Strong sense of urgency and commitment
· Ability to work in a fast paced environment,
· Proven ability to handle multiple tasks and projects simultaneously
· Ability to work in a team based environment
Life at Key is exciting, challenging, and rewarding. Just as we help our customers reach their financial goals, we're committed to helping you achieve your personal and professional goals. We offer competitive compensation and comprehensive benefits that will help you fulfill a healthy work/life balance.
For more information about KeyBank and to complete an online application and submit your resume, go to www.key.com/careers and search "Sr. Market Research Analyst" and locate job id # 99985585.
KeyCorp is an equal opportunity employer M/F/D/V. We're proud to be one of the Best Places to Work for LGBT Equality for 2011.