Sr Marketing Manager, Core Marketing Job in Bellevue, Washington US
Sr Marketing Manager, Core Marketing
Sr Marketing Manager, Core Marketing (12003028) Description T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 268 million Americans where they live, work, and play. In a world full of busy and fragmented lives, we at T-Mobile USA, Inc. have the idea that wireless communications can help. The value of our plans, the breadth of our coverage, the reliability of our network, and the quality of our service are meant to do one thing; help you stick together with the people who make your life come alive. That's why we're here. Senior Marketing Manager, Core Marketing Drive customer acquisition/retention for our $8 B family line business at T-Mobile, an innovative wireless company. Responsible for marketing strategy through development of compelling, relevant, value propositions intended to attract and retain new and existing customers. Develop business cases for the value propositions needed to be deployed in market, factoring in market dynamics, consumer patterns, competitive actions, retailer/channel conflict, etc. Essential Functions: * Identify new marketing opportunities to drive new customer acquisition and revenue * Ensures maximum market potential through in-depth understanding of customer needs, industry trends, business financials and market requirements. Defines and develops marketing strategies that will win in the marketplace through alignment with customer needs. * Develops marketing plans and business cases for the value propositions to build brand and drive traffic. Prepares annual business plans for the defined strategies and the development/implementation of key Marketing strategies. Leads development and implementation of tactical action plans. * Analyze business performance, understand key drivers to develop and adjust programs to ensure that KPIs are met or exceeded, including return on investment. * Execute programs as lead segment interface for consumer presentation of value propositions-partnering with merchandising and advertising on creation of world-class advertising and collateral. The role requires strong cross functional partnership across the enterprise; specifically with sales, product management, finance, and operations leadership to ensure flawless execution and to create one look and feel for T-Mobile. * Also responsible for other Duties/Projects as assigned by business management as needed. Qualifications Requirements: * 8 - 10 years marketing experience; with a min of 5 - 7 years consumer focused marketing * 4+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales. * Ability to assess and implement successful, focused, integrated marketing communication and distribution plans. Strong command of marketing and strategic frameworks (4P's, 3 C's, etc). Ability to develop business strategies and apply given strategy and/or common business knowledge to recommendations and rationale and deliver strong results (revenue, activations, customer retention) * Marketing strategy and program management / implementation. Understanding of Marketing objectives and needs, and demonstrated success with executing campaigns using customer segmentation. * Sound business analysis experience; comfortable understanding how to assess financial and operational metrics to drive insight and business decisions. Ability to create forecasts, financial models, budgets and execute projects. * Excellent verbal and written communications skills, with the ability to convey business and technical concepts to subject matter experts and non-technical professionals. Ability to present compelling business cases to stakeholders and sell ideas/present results to executives * Experience with consumer/market research and turning analysis and insights into a business strategy. * Ability to influence, lead and coach cross-functional teams and champion new concepts and ideas. * BA Required, MBA Preferred T-Mobile USA offers a full range of comprehensive benefits, including medical, dental, vision, as well as matching 401(k), generous paid time off programs, mobile phone and service discounts, tuition reimbursement, free parking - not to mention a fun and business casual work environment. T-Mobile USA is an equal opportunity employer (EOE). We strongly support diversity in the workforce. Job : Marketing Primary Location : WA-Bellevue WA Work Locations : WA-Field Service Center, Newport Two 3605 132nd Ave SE Bellevue 98006 Schedule : Full-Time Travel : No