Sr. Marketing Specialist, Product Marketing Job in Lexington 02421, Massachusetts Us
Sr. Marketing Specialist, Product Marketing
Sr. Marketing Specialist - Product Marketing
About Vistaprint:
Through a revolutionary business model supported by patented and proprietary technologies, Vistaprint does what no one else can. We deliver high-quality printed products in low volumes for a great price. It is our goal to astound customers by giving them the easiest way to make an impression for less. Our customers are both small businesses and consumers - essentially anyone who needs high-quality, low-volume printing or easy-to-use electronic services, at a great value. Over the years, our customers have come to trust us because of our low prices, convenient online ordering and high-quality products.
Strategic Partnerships:
Vistaprint's Strategic Partnerships team delivers customer and shareholder value through partner relationships. The group currently consists of the Retail team who develops white-label reseller relationships with online and in-store retailers such as FedEx Office; the Business Solutions team who provides branded materials to MLMs, franchise, and other organizational resellers; and the Reseller team who delivers customer value through wholesale programs.
Responsibilities:
Reporting into a Senior Manager, the successful candidate will be responsible for supporting the operations of a partner line of business and will also support the definition of the long-term strategy. The candidate will
- Be responsible for ensuring successful daily operations of the partner online platform
- Independently conduct analyses to review partner operational performance
- Coordinate market research to drive design and functionality decisions on new and existing partner programs including competitive research, customer surveys, industry research, etc.
- Develop hypotheses as well as define and implement test plans to improve partner performance
- Collaborate with account management, marketing, and development teams to identify new opportunities to fuel existing partner growth and ensure attainment of set goals
- Partner with analytic team to identify ways to increase conversion rate (purchase rate), repeat rate and order values for existing products
- Support the definition of the strategic roadmap and plans for respective line of business, including assisting with creation of business cases for partner opportunities and features
Candidate Requirements:
- Bachelor's Degree required
- 3-5 years of professional experience in product management, product marketing, business analysis, or management consulting.
- Ability to operate autonomously
- Excellent analytical skills, including ability to build Excel models to aid in business decision-making and a passion for analyzing customers, products, processes, and markets.
- Experience in working on cross-functional teams.
- Ability to translate partner and customer needs into requirements definition.
- Outstanding oral and written communication skills.
- High level of organization and attention to detail.
Equal Employment Opportunity Employer:
Vistaprint is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, sexual orientation, veteran status or marital status. Agencies: Vistaprint does not accept unsolicited candidate referrals or resumes from third party vendors, including recruitment agencies. Only resumes received from contracted agencies/vendors will be considered. Vistaprint will not be responsible or liable for any fees or costs associated with such unsolicited submissions.
