Sr Program Manager, Marketing Development
Sr Program Manager, Marketing Development - Boston, MA
Liberty Mutual Insurance
“Helping people live safer, more secure lives” since 1912, Boston-based Liberty Mutual Insurance is a diversified global insurer and third largest property and casualty insurer in the U.S. based on A.M. Best Company’s report of 2010 net written premium. Liberty Mutual also ranks 82nd on the Fortune 100 list of largest corporations in the U.S. based on 2010 revenue. As of December 31, 2010, Liberty Mutual had $112.4 billion in consolidated assets, $95.4 billion in consolidated liabilities, and $33.2 billion in annual consolidated revenue.
Liberty Mutual Insurance offers a wide range of insurance products and services, including personal automobile, homeowners, workers compensation, property, commercial automobile, general liability, global specialty, group disability, reinsurance and surety.
Liberty Mutual Insurance (www.libertymutual.com) employs over 45,000 people in more than 900 offices throughout the world.
Advance your career at Liberty Mutual - A Fortune 100 Company!
Responsible for the development, implementation and support of innovation initiatives towards meeting the Company's innovation strategy and goals.
Drives customer and prospective needs analysis to generate new ideas and concepts. Designs and implements comprehensive new product/service business cases in collaboration with other SBU departments which includes identification of market potential, establishment of market strategies, estimation of potential sales and financial impact, operational strategy and process, distribution/channel considerations, identification of potential risks and development of mitigation strategies, creation of integrated marketing programs and promotional activities, and management of offer lifecycle. Conducts department-wide program planning with wide range of internal and external partners and agencies to build actionable project plans to ensure successful pilot and launch of new product/services. Provides ongoing monitoring, measurement and analysis.
Responsibilities:
- Research, analyze, and develop strategic marketing direction to expand existing marketing for targeted segment or product
- Establish plans and create programs which support business development and increase market share.
- Collaborate with internal/external partners to develop marketing objectives that will be assigned across the marketing team, opportunity and target analysis and value propositions.
- Drive development of targeted integrated marketing communication strategies and tactics.
- Lead marketing groups and cross functional teams to explore and develop product concepts which support business development and increase market share. Ensure customer and prospective customer needs are addressed and sales channels are supported; drives new products through the stage-gate process and meet objectives.
- Address issues and resolves problems pertaining to marketing activities and/or programs that are not meeting the needs of customers.
- Analyze, interpret, and present key results to senior marketing team for review.
- Develop and manage marketing partnerships as appropriate to goals.
- Identify and understand designated customer segment or product and develop targeted value proposition and loyalty strategies.
- Lead cross-functional teams and partners to deliver programs to expand customer base.
Qualifications:
- Bachelor's degree in Marketing, Strategy, Business Management, or equivalent plus 10+ years of experience. MBA desired.
- Must be customer focused with proven ability to develop integrated strategies and programs across multiple functions.
- Industry experience in service-marketing industries that use multiple sales channels.
- Solid, analytical, organization, communication and presentation skills.
- Highly collaborative. Ability to effectively interact with all levels of the organization
Benefits:
We recognize that talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:
- 401K and Company paid pension plan
- Medical coverage
- Dental coverage
- Paid time-off
- Pay-for-Performance
- Discounts on automobile and homeowner's insurance
- Discount fitness memberships
- Flexible spending accounts
- Tuition reimbursement
- Vision care coverage
- Work/Life resources
- Credit Union membership
- Employee and Dependent life insurance
- Disability insurance
- Long-term care insurance
Overview:
We believe strongly that commercial success can be achieved in a manner consistent with principles and ideals that bind us together as one company, that set us apart from our competitors, and that in the end will allow us to say we have succeeded commercially by doing the right thing the right way.
We believe that the Company's success is inextricably linked to our employees' satisfaction and success: satisfaction that they work for an industry leader committed to improving safety, satisfaction that they work for a company that does the right thing, and satisfaction that the company will reward them for their contributions and provide opportunities for personal growth and success.
We believe our employees take pride in knowing that they help people live safer more secure lives everyday.
Responsibility. What's your policy?
