SVP, Analytics Job in Yardley 19067, Pennsylvania Us
About Harte-Hanks:
The Agency Inside Harte-Hanks is a full-service relationship marketing agency within the Harte-Hanks Direct Marketing organization. Our agency is specialized in strategically innovating and serving the multichannel relationship marketing needs of clients in the Consumer Brands, Pharmaceutical, Financial Services, Insurance and Retail industries. Our agency is a vibrant place to work, and creates exciting opportunities for career growth and advancement for high performers.
Position Summary:
Lead, manage and grow an existing high performance strategic insights and analytics team of 25 analytics employees to support the multichannel analytics needs of our Agency clients. Build out additional depth and competencies in Digital Analytics.
Essential Functions and Responsibilities:
Leadership / Management
- Contribute to the strategic insight needs of the Agency and its internal and external constituents
- Provide business leadership, strategic guidance, management oversight and direction to the Agency’s analytics team
- Effectively direct, manage and lead a high performance Strategic Insights and Analytics team
- Identify and develop enhanced capabilities for Digital Analytics
New Business / Sales Support
- Participate in the sales process for proposals, RFPs and pitches involving Analytics services
- Add strategic value to new business pitches
Existing Business / Delivery
- Ensure the effective and profitable delivery of quality Analytics and Insight work for Agency clients
- Add strategic value to existing clients
Required Experience, Skills and Education:
· Experience in leading and growing an analytics department or team
· Bachelors Degree or higher in marketing analytics, database marketing, CRM, or other related discipline
· +7 years related professional experience in an agency or corporate setting
· Experience in marketing analytics for direct marketing and database marketing
· Experience in marketing analytics for ecommerce and digital analytics
· Experience with web analytic tools including Omniture, Google Analytics and Coremetrics
· Strong communication, negotiation and presentation skills
· Strong client relationship skills are a must
· Must understand project execution and have the ability to think strategically
· Travel will be required (approx 20%)
Compensation and Benefits:
Harte-Hanks offers attractive compensation plans along with a comprehensive benefits offering including: Medical, Dental, Life, PTO, 401k, Flexible Spending Accounts, Disability, Educational Assistance and Employee Referral Bonus plans. Harte-Hanks is respected as an employer of choice due to our numerous career opportunities, our highly talented team members, our world-class reputation, and our impressive client portfolio. If the fit is right, consider bringing your talents to our team!