Consumer Segmentation & Brand Analytics Professional- ACP Job in Walnut Creek, California US

Purpose: The Consumer Segmentation Brand Analytics professional will support AAA Club Partners (ACP) innovation initiatives as part of the Insights Ideas Team. The position’s primary role is to develop and implement a Consumer Segmentation methodology to help ACP and its partner clubs better understand and respond to the unique dynamics of AAA members and non-members in regards to generational, ethnic, and life-stage/event differences. Additionally, this position will be responsible for developing methodology for reviewing brand performance measures for AAA and its major competitors across the Read more […]

September 25, 2010 • Tags: , • Posted in: General • Comments Off on Consumer Segmentation & Brand Analytics Professional- ACP Job in Walnut Creek, California US